
Food and Beverage Manufacturing · 5.5k people
Associate Brand Manager, Holiday & Easter
Posted 29 Oct
What’s this role about? The Associate Brand Manager is responsible for the day-to-day management of the brand portfolio, including strategy development and the execution of commercial activities. They will partner with cross-functional teams to optimize sales, profitability, and competitive positioning through data-driven insights and project leadership.
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Company
About Ferrara For generations, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers. Today, Ferrara is the #1 sugar confectioner in the U.S. with global sales in more than 60 countries. Ferrara boasts a passionate team of over 9,400 employees around the world who deliver and create hundreds of iconic and beloved products. A career at Ferrara means you’re an integral member of a wider community. Ferrara Group is a part of a global family of distinct yet connected companies united by a passion for quality, innovation and delight. In the U.S., more than 91 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co has earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago, with a network of more than 30 locations in North America, South America, Europe, and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.
Ferrara

Responsibilities
- Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.Want to make an impact?
- The Associate Brand Manager (ABM) position is responsible for the day-to-day management of the brand portfolio. The ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.Ways you will make a difference
- Contribute to the development and deployment of the short-term and long-term brand strategy.
- Assist in development and execution of multi-year portfolio plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
- Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
- Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
- Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including creation of selling stories and communication / release of sales-related materials to field team.
- Participate in planning and execution of select shopper and consumer marketing campaigns and activities.
Qualification
- Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
- Strong oral/written communication skills
- Strong analytical ability
- Strong creative & problem solving ability
- Ability to learn quickly, with agility
- Comfort working independently & with ambiguity
- Desire to operate in fast-paced, hands-on environment
- Bias for action & passion for delivering results
- Experiences that will support your success
- MBA preferred (in general management or marketing) or
- 3+ years of marketing experience at a US Consumer Goods organization
- Proficiency with IRI or Nielsen a plus
- Proficiency with SAP a plus
Benefits
- At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-CenterCompensation
- The salary range for this position is $80,325 to $112,455 annually.
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