Food and Beverage Retail · 1.9k people
Field Marketing Manager
Posted 13 Oct
What’s this role about? The Field Marketing Manager will drive brand awareness and trial through local experiences and strategic community partnerships. They are responsible for leading a team of brand ambassadors, managing regional budgets, and collaborating with sales teams to optimize retail visibility.
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Company
About Celsius Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space. CELSIUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle. Living fit is about more than just fitness, it’s a mindset and a lifestyle embodied by those who push their limits and hustle every day. Every drop is Essential, and every fruit-forward flavor is refreshing, functional and balanced. With an expansive portfolio of flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, CELSIUS is the perfect pick-me-up to help individuals LIVE FIT every day.
Celsius
Responsibilities
- As the Field Marketing Manager, you’ll be the face of the CELSIUS® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs.
- This position is available in the following markets
- Los Angeles, CA - ALANI NU®
- Northern Los Angeles, CA - CELSIUS®
- Southern Los Angeles, CA - CELSIUS®
- Field-Based: Remote; role requires presence in assigned market.
- Implement 360° marketing campaigns aligned with national goals and regional sales strategies
- Build partnerships with local influencers, community leaders, and media outlets
- Develop and manage local sponsorships and sampling opportunities
- Lead high-impact consumer activations and events; measure performance to optimize ROI
- Recruit, train, and lead a team of part-time Brand Ambassadors
- Collaborate with Sales and distributor teams to support in-store visibility and retail success
- Manage regional marketing budgets, product forecasting, and campaign reporting
- Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
- Coordinate with Finance to process invoices and manage expenses
- Support broader marketing and sales initiatives as needed
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
- The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
- The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Qualification
Preferred
- Strong background in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that drive brand relevance
- Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
- Self-motivated with excellent organizational and problem-solving skills
- Strong interpersonal and communication skills
- Comfortable working independently and collaboratively in a dynamic environment
- Willingness to travel within the assigned region
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs and stand for extended periods
Benefits
- This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
- Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership
Interested in this role?
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