
Software Development · 74 people
Head of Performance Marketing
Posted 27 Oct
What’s this role about? The Head of Performance Marketing will own the end-to-end user acquisition strategy, including paid ads, SEO, and AEO programs. They are responsible for managing budgets, sourcing UGC creators, and implementing tracking systems to optimize active user growth.
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Company
About Ether.fi At ether.fi, our mission is to put you in charge of your wealth. Save, grow and spend your crypto. Our team is in it for the long haul, dedicated to making crypto accessible and approachable, and to help people reach their goals through a full suite of products.
Ether.fi
ether.fi is a modern day neobank. The Mission: to make it easy for people to save, grow, and spend their crypto.

Responsibilities
- Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget
- Build and run our SEO and AEO programs
- Source and manage UGC (user-generated content) creators to produce ad creative at volume
- Set up the tracking and reporting that ties spend to active users, by channel and by cohort
- Cut what doesn't work quickly and scale what does
Qualification
- 2+ years of hands-on performance marketing experience
- You've run SEO, AEO and paid ads yourself, not only managed people who did
- Ideally you've done this in-house at a fintech; agency experience is fine too
- A data background: you're comfortable pulling and analyzing your own numbers
- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
- Plus if you've run UGC programs
Benefits
- Competitive salary, performance-based incentives, and token allocation grant
- Opportunity to work on multi-billion dollar products as part of a small team
- Health, dental, and vision insurance plans
- Global team with opportunity for travel and working out of our 4 offices around the world
- 4 weeks work from anywhere
- Exciting company events and team-building off-sites
Interested in this role?
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