Head of Enterprise Marketing Programs

Posted 14 Oct

What’s this role about? The Head of Enterprise Marketing Programs will define and execute the overarching marketing strategy for Meta's enterprise AI solutions, including product launches and demand generation. This role involves leading a high-performing team, managing budgets, and collaborating cross-functionally to drive business growth and market adoption.

New York, New York

On-site

$182K – $252K

Full-time

10+ years exp

Broadway & E 9th St, New York, NY 10003

Bachelor degree or Postgraduate degree

Skills required

Tap the ones you have

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Company

About Meta Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Responsibilities

Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise AI solutions, aligning with product roadmaps and sales objectives. This includes market segmentation, competitive analysis, and identifying key value propositions for various enterprise verticals
Lead and mentor a high-performing marketing team: Recruit, develop, and manage a team of enterprise marketers. Foster a collaborative environment focused on innovation and continuous improvement
Drive marketing initiatives across the funnel: Manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving defined targets. Optimize strategies based on data-driven insights
Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
Market intelligence and thought leadership: Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Qualification

MarketingManagement & LeadershipTechnologySoftware

Required

12+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions
4+ years of experience in a leadership role, managing and developing teams
Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth
Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
Demonstrated ability to integrate AI tools into GTM workflows to drive measurable impact, including agentic workflow development
Proven communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with wide-ranging stakeholders
Experience using marketing analytics and performance data to inform strategy and optimize campaign outcomes

Preferred

Experience marketing business messaging platforms, AI solutions, or similar communication technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Familiarity with Meta's products and ecosystem, including ads
MBA or Master's degree in a related field
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience navigating ambiguity by defining priorities, adapting strategies, and delivering results in rapidly evolving markets
$182,000/year to $252,000/year + bonus + equity + benefits

Benefits

Bonus
Equity
Health Insurance

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