Head of Field Marketing

About Clay Labs The creative tool for growth | Go to market with unique data - and the ability to act on it ✨

Clay Labs

Build on Clay. Grow anything.

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C

clay.com

501-1,000 employees

Software Development

New York, NY

Privately Held

196k LinkedIn followers

Raised $392M

• Our community includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
• Read about us in the NYT, Forbes, First Round Review, and more.
• Hear from our employees directly on our Glassdoor page!
• We're looking for a Head of Field Marketing to build the function that gets our target accounts in a room with our sales team. Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts, and we're building the marketing engine to match. In this role, you'll own executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference. You'll sit in the Growth team, work in a pod with sales leadership, Corporate Events, and RevOps, and be the single front door for anything the sales org needs from marketing events. This is a builder role: you'll set up the operating model from scratch and be measured on the pipeline you source.
• Design and run the regional and account-based program portfolio: executive dinners, regional third-party shows, roadshows, lunch-and-learns, and hospitality for Strategic and Sales-led accounts.
• Build the operating model for the function: program menu, intake and triage process, funding rules, and the target-account standard every program is built against.
• Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment to where pipeline is needed most.
• Sit in sales leadership's staff meeting and pipeline reviews as marketing's field representative, and act as the single point of contact for all event requests from sales.
• Equip reps and executives to run personal outreach for every program: templates, sequencing, target lists, and follow-up plays.
• Own the strategic-account lane inside Sculpt and tier-one shows — invites, meetings, executive sessions, and side dinners — within the invite program and calendar set by Corporate Events.
• Co-own the decision to attend tier-one shows with Brand, and own the meeting and pipeline plan for each.
• Stand up the measurement layer with RevOps so every program reports sourced pipeline, meetings booked, and target-account attendance, and compares on cost per opportunity against other growth channels.
• Hire and manage field marketers as the sales org grows, starting with segment alignment and regionalizing as we build international sales coverage.

• 10+ years in B2B marketing leading field or regional marketing at a company with a meaningful enterprise or strategic sales motion.
• A track record of sourcing pipeline through account-targeted programs, and the numbers to show it.
• Deep credibility with sales leaders; you've sat in their staff meetings and they've asked for you by name.
• Experience running the pipeline layer inside a user conference or tier-one show alongside a brand or events team.
• Operational rigor: you build target lists, funding rules, and reporting before you book venues.
• You are AI forward: you use agents and automation to run programs leaner than the headcount suggests.
• Strongly preferred: experience building in Clay.

• Equity
• World-class coaching