Head of Marketing

About DUKE + DEXTER Made Different. Since launching in 2015, D+D has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently and go against the grain. We're big believers in making the most of what you own - buy once and buy right is a powerful mantra - and we want the way our shoes are worn to reflect that. We make no bones about it. We hate fast fashion. The world needs less, and we make less than most, purposefully, to reduce waste. All D+D’s are produced in limited runs, always using responsibly sourced materials. We know exactly where our fabrics come from, we know exactly how they’re made, and we know who puts them all together in our workshops, by name. For us, that sums up what D+D is all about – deeply passionate and talented people, who are out to push for change in an industry that’s increasingly shifting towards doing more harm than good. The team do it with conviction; creating styles and stories that exist for a reason. It’s this purposeful drive and desire to always be better that makes us who we are.

DUKE + DEXTER

Made Different ™

FashionHandcraftingFootwearDesignand Loafers

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D

dukeanddexter.com

11-50 employees

Retail Apparel and Fashion

London, England

2015

Privately Held

7.9k LinkedIn followers

• Own the brand marketing strategy and annual plan, agreeing priorities with the CEO and coordinating delivery with the relevant teams and partners to reach our core UK and US audiences.
• Make loafers a year-round priority, building recognition, cultural relevance and demand so D+D continues to become the go-to brand for loafers.
• Own the brand marketing calendar and publicity cadence around product drops, collections, collaborations and activations, aligning exposure activity with the agreed launch schedule.
• Build a clear publicity and distribution plan for each launch, agreeing target audiences, key messages, channels, outreach, budgets, success measures and timings. Maximise the reach of approved creative assets supplied by the creative team.
• Manage our PR and comms agency, setting clear briefs and targets, reviewing performance and ensuring consistent, relevant coverage in priority markets.
• Lead gifting and talent outreach, building close relationships with stylists, creators and culturally relevant names, with a clear purpose and follow-up for each placement.
• Own collaboration partner relationships and publicity, coordinating outreach, launch communications, promotional commitments and reporting. Work with the CEO and Finance on commercial approvals, and with product and creative teams on their respective deliverables.
• Build collaboration marketing plans that extend D+D’s reach and ensure partners deliver their agreed promotional commitments, using approved content supplied by the creative teams.
• Work with the Creative Director and Content Manager to align organic social activity with the brand marketing plan, target audiences and launch priorities.
• Set the messaging calendar and audience priorities for launches, working with the Content Manager, CRM and E-commerce teams to agree channel activity, distribution and timings.
• Work closely with the Head of Retail & Activations to maximise publicity for pop-ups, events and retail moments, driving relevant attendance, press coverage and audience engagement.
• Identify and secure out-of-home placements that reach D+D’s target audiences, using approved creative supplied by the Creative Director’s team.
• Develop the brand marketing budget with the CEO and Finance, then manage the approved budget, prioritising spend and holding agencies and partners accountable for delivery.
• Report on exposure among priority audiences, including relevant reach, quality of press coverage, social engagement and branded search. Use the findings to refine outreach, distribution and investment, and share audience insights and launch timings with Performance Marketing.
• Initially manage brand exposure activity personally, working closely with the CEO, Creative Director, Head of Retail & Activations and wider team.
• Build and develop the marketing team over time, recommending hires and specialist support, setting clear responsibilities and maintaining high standards of delivery.

Required

• At least 8+ years at marketing management level within a leading premium fashion brand, with proven responsibility for growing brand awareness through PR, partnerships and communications.
• An outstanding career record, backed by PR, collaboration and audience growth results you have personally delivered, with clear evidence of increased brand visibility among relevant audiences.
• A deep understanding of premium fashion audiences, particularly in the UK and US, with strong judgement about where and how the brand should be seen.
• Proven experience directing PR and comms agencies and managing collaborations from concept through to launch.
• Strong commercial management skills, including budgeting, prioritisation, reporting and using results to guide marketing decisions.
• Experience leading and developing teams and external partners, combined with the willingness to deliver hands-on within a lean structure.
• Excellent organisation and the ability to coordinate publicity across multiple launches, partners and deadlines without compromising execution.
• Audience judgement and cultural awareness. Understands where D+D’s audiences spend their attention and how to earn relevant brand exposure.
• Commercial focus and ownership. Turns ambitious ideas into clear plans and can demonstrate their impact.
• Decisive, collaborative leadership. Sets high standards, keeps teams aligned and follows through on delivery.
• careers@dukeanddexter.com

Preferred

• Experience helping establish a footwear brand or product category as a leader within its market.
• Established relationships with relevant UK and US fashion media, stylists, talent, creators and potential brand partners.
• Experience amplifying international activations and securing effective out-of-home placements.