Head of Growth

About Puresport The UK's leading wellness brands. We create revolutionary, world-first natural products.

Puresport

For the Long Run® Performance nutrition to help you keep going.

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puresport.co

11-50 employees

Wellness and Fitness Services

London

Privately Held

• Revenue: deliver the agreed revenue plan for DTC, Amazon and TikTok.
• Contribution: deliver channel contribution margin, balancing growth against profitability.
• Forecast: own an accurate, rolling forecast and flag risks and opportunities early.
• Data: maintain clean datasets and dashboards for each channel allowing you to report easily to SLT and drive decision making within your team
• Budget: own the channel marketing and operating budgets and the return on every pound spent.
• Delivery: deliver the launch and promotional on time and with world-class creative
• Define the 2027 e-commerce strategy and three-year ambition for DTC, Amazon and TikTok, aligned to the overall brand and range strategy.
• Set channel roles, target customers, pricing and pack architecture, and promotional principles, working with the Brand, Sales and Finance teams.
• Identify and size growth opportunities: new customers, subscription, bundles, new marketplaces and new formats.
• Use data and customer insight to decide where to invest and where to stop.
• Run paid acquisition (Meta, Google) to agreed CAC and payback targets
• Own the website trading plan: traffic, conversion, AOV, retention and lifetime value.
• Run the site hands-on: merchandising, offers, landing pages, bundles, subscription and checkout optimisation.
• Lead CRM and lifecycle marketing (email, SMS) with the right tools and agency support.
• Ensure tracking is set up and reliable so sign ups can be attributed to understand cohort performance and lifetime contribution
• Understand the levers of organic growth and develop an SEO, product and content strategy to maximise organic sales
• Own the Amazon P&L, including pricing, promotions, fees, and advertising spend.
• Manage listings, content, A+ and brand store, reviews, inventory and Buy Box health.
• Run Sponsored Products, Brands and Display, managing ACoS/TACoS and search rank on priority terms.
• Work with Supply Chain to plan stock and avoid stock-outs or excess.
• Build the TikTok Shop and TikTok content-to-commerce model, including creators, affiliates, live shopping and paid amplification.
• Work with Brand and Social teams to turn content into sales, and to test and scale what works.
• Manage promotions, pricing and fulfilment performance on the platform.
• Commercial and financial management
• Build and own the annual budget and a monthly rolling forecast by channel, with Finance.
• Report weekly and monthly on trading, contribution and the forecast, with clear commentary and actions.
• Control discounting, promotional return on investment and channel profitability.
• Delivery and people
• Manage the delivery calendar for launches, promotions and key trading periods across all three channels.
• Run your channels with a highly analytical, test & learn approach – A/B testing will drive much of your decision making
• Lead and develop the e-commerce team and manage agencies and freelancers to clear targets.
• Brief our creative strategists and brand team on creative production and develop a rigorous testing agenda to understand what’s working
• Work closely with Brand, Retail, Supply Chain, Customer Service and Finance so that the channels work as one with our retail business.
• Set up test-and-learn processes and share learnings across the business.

Required

• At least 8 years of e-commerce or digital growth experience, including proven ownership of a channel P&L.
• Hands-on experience running both DTC (for example Shopify) and Amazon, with strong command of the tools, advertising and data. You can be more experienced in one area or the other – doesn’t need to be equal
• Proven track record of improving retention and replenishment metrics
• Track record of setting channel strategy and then delivering it, with measurable results in revenue and contribution.
• Strong commercial and financial skills: forecasting, budgeting, contribution analysis and promotional return on investment.
• Experience with paid media, CRM and conversion optimisation, and the ability to work with agencies.
• Comfortable working at pace and in the detail, and equally at ease presenting strategy to senior leaders.
• Experience building subscription models and customer lifetime value modelling.
• Experience leading or developing a small team.

Preferred

• Experience in the sports nutrition, supplements, health or wider FMCG food and drink sector.
• Hands-on experience with TikTok Shop and creator-led commerce.
• Experience of omni-channel businesses, including working alongside a retail sales team.
• Commercially sharp and accountable: you own the number and are open about the risks.
• Curious and test-led: you let data and customers guide decisions.
• Hands-on and pragmatic: you do not wait to be handed a plan.
• A collaborator who brings others with you, and a clear communicator.