Head of Growth

About Six Stories Six Stories is a modern bridal and occasionwear brand redefining how women dress for life’s most meaningful moments. Founded by Lucy Menghini in 2019, the brand has become one of the UK’s most loved destinations for bridesmaids, bridal and elevated occasionwear, blending fashion-first design with fit confidence and a deeply community focused. From bridal appointments and rehearsal dinners to destination weddings and beyond, our collections are created to empower women to feel confident, considered and completely themselves.

Six Stories

Creating more joy 🤍 Dresses that empower brides, bridesmaids & beyond.

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S

sixstories.com

11-50 employees

Retail

Altrincham, Manchester

2019

Privately Held

4.8k LinkedIn followers

• Own how the website, email and paid media work together to grow Six Stories profitably online, working directly with the CEO and alongside Product, Buying and Merchandising.
• Run paid media on Meta yourself, with full ownership of the ad account and the creative system with our internal team.
• Set the email and CRM strategy, working with our CRM manager who runs the channel day to day.
• Own the website’s commercial performance: conversion, user journeys and the testing programme behind them.
• Spot patterns in the data, form a theory, then go and make the change to test it. Direction and doing are both part of the job.
• Paid ads run in-house by you, scaling the right categories into the right territories internationally, with efficiency that improves as spend grows and a steady flow of strong creative.
• Clear targets for blended ROAS, new customer acquisition cost and contribution margin, reported honestly, including when they miss.
• Email and SMS growing as a share of revenue, with measurable gains in repeat purchase and customer lifetime value.
• A website with an excellent shopping experience that converts better quarter on quarter: stronger ecommerce metrics, from conversion rate to items per order, built on a real understanding of user journeys.
• A fast, visible rhythm of launching: tests, pages, emails and creative live in days rather than weeks, with marketing plans that line up with product launches, stock and the wedding calendar.
• What great looks like
• Senior enough to connect the dots, hands-on enough to get amongst it.
• Obsessed by numbers and by growth. Clear on the difference between revenue, profit and vanity metrics.
• Good taste. You can give useful feedback on photography, copy and design.
• Comfortable owning a budget and making calls without waiting to be told.
• Puts themselves in the customer’s shoes, and loves ecommerce and the industry at its heart.

• Significant hands-on experience running paid social, ideally Meta: you have run and scaled meaningful budgets yourself.
• Experience owning email and CRM strategy on a platform such as Klaviyo.
• A strong, hands-on ecommerce background, including conversion improvements on a live store. Shopify experience is a must.
• Confident with analytics and reporting (GA4 and platform reporting), building a clear picture from several sources.
• Our Vibes
• If you associate with these, we want to hear from you
• We’re tenacious - we roll up our sleeves and make things happen.
• We put the customer first - her confidence, comfort and experience guide every decision.
• We think big - because work should move the needle, not just fill the calendar.
• We move fast - we test, refine and double down on what works.
• We value calm, considered clarity - strong opinions, loosely held.
• We back each other and enjoy the journey - building something meaningful together.
• Digital is where most of our customers meet Six Stories. This role decides how we show up there and how much we earn from it, reporting to the CEO with real say in the next stage of the business.
• Department: Growth | Role: Growth | Location: Altrincham, Greater Manchester (office) or UK remote | Remote status: In person or hybrid preferred; UK remote considered