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SimpleMANAGE

Head of Digital Marketing

Posted 8 Oct

What’s this role about? The Head of Digital Marketing will own the marketing plan, budget, and performance targets while managing paid media campaigns across Meta, Google, and TikTok. They will also oversee content creation, SEO strategy, email marketing, and landing page optimization to drive measurable growth.

Garden City, New York
On-site
$113K – $161K
Full-time
5-10 years exp

Skills required

Tap the ones you have

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Responsibilities

  • Own the marketing plan, budget and targets (cost per lead, cost per booked tour or call), with a weekly dashboard.
  • Launch, test and scale campaigns on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube) and TikTok, within each platform's ad policies.
  • Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.
  • Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.
  • Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.
  • Build and improve landing pages and tracking (GA4, Google Tag Manager, pixels, call tracking) so ads convert and results are measurable.
  • Send every ad, post, page and email through our review process before it goes live, and keep claims accurate and documented.
  • You're a fit if
  • You've personally run paid campaigns with real budgets and can show the results.
  • You have a portfolio of short-form content or accounts you grew, with views, leads or sales attached.
  • You're fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager, an SEO suite (Semrush, Ahrefs or similar) and an email platform (Klaviyo, HubSpot, Instantly or similar).
  • You write sharp hooks, ad copy and emails, and you know your numbers: CTR, CPL, ROAS, CAC.
  • You can manage creators, freelancers and agencies, and know FTC disclosure basics for endorsements.
  • Nice to have: B2B, real estate or local-services lead generation.

Qualification

MarketingManagement & LeadershipCreative & MediaData & Analytics

Interested in this role?

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