Digital Product Manager - Marketing Technology, Loyalty & Retention

About 1-800-FLOWERS.COM, INC. For more than 50 years, 1-800-FLOWERS.COM, Inc. has been one of America's most iconic retail companies and one of the leading destinations for gifting. From fresh floral to premium food and entertaining offerings, to one-of-a-kind personalization, the brand provides a best-in-class destination to elevate the consumer gifting experience inspiring human connection, expression, and celebration. What started as a single flower shop in Manhattan has grown into an exciting destination that millions of people trust to express what matters most. The portfolio comprises beloved brands including 1-800-Flowers.com®, Harry & David® and Personalization Mall. A trust that has been carefully cultivated over decades by showing up for generations of customers for their most important moments. Beyond our consumer categories, 1-800-FLOWERS.COM, Inc. operates, Bloomnet, a modern florist network that connects independent florists to digital order volume, business tools, wholesale access, and ongoing support to build their business.

1-800-FLOWERS.COM, INC.

OnlineE-RetailerWebsitesCareers & InternshipsDevelopment and GrowthGourmet FoodsEducationFloral DesignSpecialty GiftsConsumer Goods

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1

1800flowersinc.com/careers

1,001-5,000 employees

Retail

Jericho, New York

1976

Public Company

68k LinkedIn followers

• 1-800-Flowers.com is seeking a detail-oriented, collaborative Digital Product
• Manager to support the execution and continuous improvement of digital products
• and marketing technology capabilities that enhance the customer experience,
• strengthen loyalty, and drive customer retention across our family of brands.
• This role will focus on supporting the development, implementation, and
• optimization of digital experiences that make gifting easier, more personalized,
• and more meaningful throughout the customer lifecycle. Working closely with
• senior Product leadership and cross-functional teams across Marketing, CRM,
• Loyalty, E-Commerce, Technology, Analytics, and Customer Experience, this
• individual will help translate business needs into actionable product
• requirements and support the successful delivery of roadmap initiatives.
• The ideal candidate brings experience in digital product development, marketing
• technology, or e-commerce, along with strong organizational, analytical, and
• problem-solving skills. This is an opportunity for an emerging product
• professional to gain experience delivering customer-facing enhancements that
• improve engagement, purchase frequency, and long-term loyalty.
• technology, customer engagement, gifting experiences, loyalty, and retention.
• Partner with senior Product Managers and business stakeholders to translate
• product objectives into detailed requirements, user stories, and acceptance
• criteria.
• Coordinate with IT, UX/UI, and other cross-functional partners throughout
• product development, testing, and implementation.
• Maintain product backlogs, track deliverables, and help ensure timely
• execution of assigned initiatives.
• Participate in Agile ceremonies, sprint planning, product reviews, and
• release coordination.
• Identify opportunities for incremental product improvements based on customer
• feedback, business needs, and performance insights.
• capabilities that enable personalized customer communications across email,
• SMS, mobile, and web experiences.
• Collaborate with CRM and Marketing Technology teams to implement customer
• segmentation, marketing automation, behavioral triggers, and personalized
• digital experiences.
• Assist with documenting business and technical requirements for integrations
• between customer data, marketing platforms, and digital experiences.
• Support testing, troubleshooting, and implementation of new marketing
• technology features and capabilities.
• Work with Marketing partners to ensure product enhancements meet campaign,
• customer engagement, and lifecycle marketing needs.
• Support the development and optimization of digital gifting features,
• including occasion reminders, gift recommendations, recipient management,
• gifting history, and repeat gifting experiences.
• Collaborate with Loyalty and Marketing teams on enhancements to customer
• loyalty programs, including Celebrations Passport, membership benefits, and
• rewards experiences.
• Help implement product features that encourage repeat purchases, cross-brand
• engagement, and stronger customer relationships.
• Assist with improvements to digital customer journeys, including onboarding,
• post-purchase engagement, reactivation, and win-back experiences.
• Identify customer friction points and collaborate with cross-functional teams
• to implement solutions that improve convenience, engagement, and conversion.
• Serve as a day-to-day point of contact for assigned product initiatives,
• coordinating requirements, project updates, testing, and launch activities.
• Work closely with Engineering and Technology teams to clarify requirements,
• resolve issues, and support successful feature delivery.
• Partner with UX/UI teams to ensure digital experiences are intuitive,
• customer-focused, and aligned with business objectives.
• Coordinate user acceptance testing (UAT), document defects, validate
• functionality, and support production releases.
• Maintain accurate product documentation, feature specifications, and project
• status updates.
• Communicate progress, risks, dependencies, and issues to Product leadership
• and relevant stakeholders.
• Monitor product performance and customer engagement metrics to evaluate the
• effectiveness of digital features and enhancements.
• Collaborate with Analytics and Marketing teams to support A/B testing,
• experimentation, and optimization initiatives.
• Analyze customer feedback, behavioral data, and product performance results
• to identify improvement opportunities.
• Assist with reporting on key performance indicators, including conversion,
• repeat purchase behavior, loyalty engagement, and customer retention.
• Recommend practical, data-informed enhancements to improve customer
• experiences and marketing effectiveness.
• The expected range for this position is $90,000-95,000 annually.  Actual
• compensation will be determined based on experience, skills, internal equity,
• and other factors permitted by law.
• To support our commitment to being an employer of choice, we offer comprehensive
• and competitive health, wellness, and additional benefits to eligible full-time
• team members. Benefit eligibility may vary based on location, average hours
• worked, and length of service.

• Bachelor's degree in Business, Marketing, Information Systems, Computer
• Science, or a related field, or equivalent practical experience. Master’s
• degree preferred.
• 2+ years of experience in digital product management, product coordination,
• marketing technology, e-commerce, CRM, business analysis, or a related
• digital role.
• Experience supporting digital projects, technology enhancements, or
• customer-facing product initiatives.
• Familiarity with product development processes, including requirements
• gathering, user stories, testing, and feature implementation.
• Basic understanding of digital marketing, customer engagement, e-commerce, or
• customer lifecycle marketing.
• Strong organizational skills with the ability to manage multiple assignments,
• track deliverables, and meet deadlines.
• Analytical and problem-solving skills with the ability to interpret data,
• identify issues, and recommend solutions.
• Strong written and verbal communication skills, with the ability to
• collaborate effectively across Marketing, Technology, and business teams.
• Comfortable working in a fast-paced, collaborative environment with evolving
• priorities.
• Proficiency with Microsoft Office applications, including Excel and
• PowerPoint.

• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance
• Exact benefit terms, conditions, and eligibility requirements are governed by
• official plan documents and applicable law. The Company reserves the right to
• modify, amend, or terminate benefit plans and programs at any time.