
Insurance · 638 people
Senior Technical Product Manager
Posted 26 Oct
What’s this role about? Own the technical roadmap and solution design for digital marketing and customer-facing platforms, including websites, SEO, CMS, analytics, experimentation, personalization, and partner integrations. Bridge Marketing and Engineering by translating business needs into technical requirements, prioritizing delivery, and ensuring solutions meet performance, security, accessibility, compliance, and operational standards.
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Company
About Independence Pet Group Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
Independence Pet Group

Responsibilities
- Pet Place, a Doubtless company, is seeking a Senior Technical Product Manager to bridge Marketing and Engineering, owning the roadmap for digital experiences, SEO, CMS, analytics, experimentation, and partner integrations while delivering innovative solutions that enhance customer engagement, conversion, and performance.
- Own the technical roadmap and solution design for digital marketing and customer-facing experience capabilities across websites, landing pages, partner experiences, and digital acquisition channels.
- Partner closely with Marketing teams to understand business objectives and translate those needs into actionable technical requirements, user stories, and technical solutions.
- Serve as the primary technology liaison between Marketing and Engineering teams, ensuring alignment on priorities, dependencies, timelines, and technical feasibility.
- Define and prioritize technology enhancements related to content management, SEO, experimentation, personalization, analytics, and partner integrations.
- Own technical requirements for SEO initiatives, including structured data, page performance, indexing, redirects, URL management, and search optimization capabilities.
- Partner with Marketing and Content teams to ensure CMS platforms support efficient content creation, publishing workflows, governance, and performance measurement.
- Define technical solutions that improve content discoverability, user engagement, and conversion outcomes.
- Ensure digital platforms are scalable, maintainable, and aligned with enterprise architecture standards.
- Drive implementation and enhancement of A/B testing and experimentation capabilities across customer-facing applications.
- Ensure experimentation platforms are integrated with analytics, reporting, and customer experience systems.
- Support personalization and optimization initiatives through technical solution design and prioritization.
- Define technical requirements and integrations supporting strategic partnerships, affiliate relationships, referral programs, and third-party marketing platforms.
- Coordinate with internal and external stakeholders to ensure partner integrations are secure, scalable, and measurable.
- Manage technical dependencies associated with partner, campaign, tracking, and attribution capabilities.
- Define tracking, tagging, attribution, and reporting requirements needed to measure performance and business outcomes.
- Ensure solutions support reporting, experimentation analysis, and optimization opportunities.
- Create and maintain technical epics, features, and user stories that provide clear direction to development teams.
- Collaborate with Architects and Engineering teams to evaluate solution options, technical tradeoffs, and implementation approaches.
- Support sprint planning, backlog refinement, and delivery activities by providing technical context and requirement clarification.
- Ensure solutions meet performance, security, accessibility, compliance, and operational standards.
- Experience: 6 year’s relevant experience as a Technical Product Manager
Qualification
- Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)
- Certification in relevant focus area
Benefits
- New York Base pay range: $135,026 - $168.784 per year
- Nationwide Base pay range: $112,552 - $140,653 per year
- This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for an annual bonus. Base pay is one part of a total rewards package that includes the benefits listed below.
- All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- On the job training and skills development
- Employee Assistance Program (EAP)
- Interview Technology Notice
- Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
- By continuing with the interview, you consent to this use.
- If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
- You may opt out of text communications at any time by replying “STOP.”
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