Lead Technical Product Manager, Growth – UpToDate Expert AI

About Wolters Kluwer Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,100 people worldwide. Equal Opportunity Employer To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. Beware of Recruitment Fraud! 🔒 Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself: - Apply only via our secure Workday hub on our Careers page. - Our recruiters never ask for banking info or payments. - We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities. Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Wolters Kluwer

software tools & digital informationworkflow solutionsmobilepoint-of-use applicationsand high-quality content across multiple professional markets

W

wolterskluwer.com

10,001+ employees

Software Development

Alphen aan den Rijn

1836

Public Company

366k LinkedIn followers

Raised $1.8B

• At Wolters Kluwer, we combine deep clinical expertise with responsible AI to
• build products that improve care—and driving awareness, adoption, and sustained
• usage is what unlocks their full impact.
• We’re hiring a Lead Technical Product Manager to accelerate growth for our suite
• of UpToDate Expert AI products. This role spans the full clinician
• journey—from initial awareness and acquisition through activation and ongoing
• engagement—and focuses on expanding how and where clinicians discover and adopt
• our AI-enabled solutions.
• You will operate at the intersection of product,
• marketing, clinical, commercial, and partnerships—identifying new pathways to
• reach users, improving how they get started, and ensuring early experiences
• translate into meaningful, repeat usage. This is a highly cross-functional role
• for a product leader who combines strong analytical rigor with creativity in
• unlocking growth opportunities.
• Define and drive a comprehensive growth strategy for UpToDate Expert AI,
• spanning awareness, acquisition, activation, and early engagement.
• Own growth OKRs across the end-to-end funnel, identifying the highest-impact
• levers to increase adoption.
• Identify and develop new pathways to reach clinicians.
• Improve how clinicians discover, access, and begin using AI-enabled products
• across channels (web, mobile, enterprise, EHR).
• acquisition flows and reduce friction from first touch through activation.
• Shape onboarding and early user experiences to ensure rapid time-to-value and
• strong initial engagement.
• Use targeted experimentation to refine key moments in the user journey,
• focusing on measurable improvements in conversion and activation.
• together cross-functional teams to achieve shared growth goals.
• Step beyond traditional product boundaries when needed to unblock growth
• opportunities and drive outcomes.
• Align stakeholders around clear priorities, tradeoffs, and success metrics.
• Support go-to-market efforts, including messaging, positioning, and launch
• strategy for new AI capabilities.
• awareness, acquisition, activation, and early retention.
• channels and products.
• Use experimentation, cohort analysis, and user insights to inform decisions
• and prioritize initiatives.
• Balance rapid iteration with the rigor required for clinical, privacy, and
• regulatory environments.
• Develop a deep understanding of clinician behavior, motivations, and barriers
• to adopting AI-enabled tools.
• Identify unmet needs and opportunities to better connect users with relevant
• product value.
• Incorporate qualitative and quantitative insights into growth strategies and
• product decisions.
• opportunities to senior leadership.
• Continuously refine strategies based on data, experimentation, and market
• feedback.
• Help build scalable approaches to growth that can be leveraged across multiple
• products and segments.

Required

• 7-10 years of product management experience, with exposure to growth,
• acquisition, or user engagement initiatives.
• Demonstrated success driving measurable improvements in user adoption,
• activation, or early lifecycle engagement.
• Experience working across multiple functions (e.g., marketing, sales,
• partnerships, product) to deliver outcomes.
• Strong analytical skills, with experience using data to inform decisions and
• prioritize work.
• Technical fluency and ability to partner effectively with engineering and data
• teams.
• Experience operating in complex or enterprise environments.
• Excellent communication skills across technical, business, and executive
• audiences.
• stakeholders.

Preferred

• provider-facing products.
• Familiarity with clinician workflows and barriers to technology adoption.
• Experience with AI/ML-powered products, including LLM-based features.
• Understanding of HIPAA, SOC 2, HITRUST, or similar regulatory environments.
• To maintain a fair and genuine hiring process, we kindly ask that all candidates
• participate in interviews without the assistance of AI tools or external
• prompts. Our interview process is designed to assess your individual skills,
• experiences, and communication style. We value authenticity and want to ensure
• we’re getting to know you—not a digital assistant. To help maintain this
• integrity, we ask to remove virtual backgrounds and include in-person interviews
• in our hiring process. Please note that use of AI-generated responses or
• third-party support during interviews will be grounds for disqualification from
• the recruitment process.
• Applicants may be required to appear onsite at a Wolters Kluwer office as part
• of the recruitment process.

• This role is eligible for Bonus.
• Compensation range listed is based on primary location of the position.  Actual
• base salary offer is influenced by a wide array of factors including but not
• limited to skills, experience and actual hiring location. Your recruiter can
• share more information about the specific offer for the job location during the
• hiring process.