Senior Manager of Brand Marketing

About Cuyana Welcome to Fewer, Better. Fewer, better is the philosophy behind everything we do. We create timeless collections for the modern woman through meticulous design, carefully selected fabrics and simple functionality. Each piece is made with integrity and kindness from the highest-quality materials and created by skilled craftsmen throughout Europe, South America, China, and the United States. Cuyana is driving dynamic changes in the retail landscape. If you connect strongly with our fewer, better ethos, lead with care, and are driven by the opportunity to build the future of retail we want to hear from you.

Cuyana

Fewer, Better Things

C

cuyana.com

51-200 employees

Retail Apparel and Fashion

San Francisco, CA

2011

Privately Held

13k LinkedIn followers

Raised $32.7M

• Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
• Serve as the cross-functional lead, aligning Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams around campaign objectives, creative direction, channel plans and deliverables.
• Partner with senior marketing leadership and Creative to develop compelling campaign concepts, product stories, creative briefs and activation plans.
• Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies to ensure seamless execution across channels.
• Lead campaign recaps, evaluating performance against objectives and identifying learnings to inform future initiatives.
• Organic Social & Content: Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement.
• Influencer, Creator & Affiliate Marketing: Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
• Public Relations: Manage external PR agencies, driving earned media coverage, product placement and brand storytelling aligned with campaign and business priorities.
• Brand Partnerships: Identify and execute collaborations and partnerships that introduce Cuyana to new audiences and create meaningful brand moments.
• Events & Experiential: Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners.
• People Leadership: Manage and develop a Marketing Coordinator, providing clear priorities, coaching and oversight of day-to-day execution across brand marketing initiatives.
• Performance & Reporting: Own channel KPIs, budgets and regular reporting across brand marketing programs, using performance insights to optimize activity and inform future investments.

• 6–8+ years of experience in brand or integrated marketing, ideally within fashion, accessories, beauty or premium consumer brands.
• Demonstrated experience owning integrated campaigns from concept through execution and measurement.
• Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events.
• Strong creative instincts and an ability to develop compelling ideas and brand storytelling.
• Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward.
• Experience managing direct reports and agencies, external partners, budgets and channel performance.
• Analytical fluency and the ability to translate marketing results into actionable recommendations.
• Resourceful, proactive and comfortable operating in a lean, fast-moving organization.
• A genuine connection to Cuyana's Fewer, Better philosophy.
• At Cuyana, we embrace our fewer, better mindset, focusing on things that make a meaningful difference in our work: creating opportunities for our people, for our business and for women's lives - through our Core Values.
• Cultivate Community – Lead with vulnerability & integrity, be inclusive, reach out, pitch in
• Create Excellence – Prioritize for impact, be accountable & decisive, deliver results
• Build & Evolve – Push the status quo, bring solutions & find path forward, foster feedback, learn & evolve
• Location & In-Office Expectations: This is currently a hybrid role. Bay Area candidates are expected in our San Francisco HQ 2 days per week. LA-based candidates are expected to meet with the local marketing team on occasion and at SF HQ at least quarterly. In-office expectations may increase as our needs evolve. This role also includes travel for brand events.
• Benefits & Compensation: Medical, dental, vision, life, disability; paid time off and holiday pay; commuter benefit, 401(k), bonus eligibility and generous employee discount. Base salary range for this role is $130,000 - $140,000, commensurate with location, skills, and experience.

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Paid time off
• Holiday pay
• Commuter benefit
• 401(k)
• Bonus eligibility
• Employee discount