
Software Development · 7.1k people
Senior Content Marketing Manager
Posted 29 Oct
What’s this role about? Define and execute multi-channel content strategies to support go-to-market campaigns for advertising and monetization products. Manage a continuous pipeline of high-quality assets including case studies, thought leadership, and technical content while collaborating with cross-functional teams.
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Company
About Unity Technologies Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com. Download Unity: http://unity3d.com/get-unity We're hiring! Visit our careers site: https://careers.unity.com For support, please email: support@unity3d.com Check us out on our other social channels: Twitter: https://twitter.com/unity Facebook: https://www.facebook.com/unity3d/ Instagram: https://www.instagram.com/unitytechnologies/
Unity Technologies

Responsibilities
- Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity’s Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.
- We are looking for a strategic content marketer with an ad tech background to join our Content Marketing team. This role will primarily support Unity’s advertising and monetization products. The team produces content that supports our go-to-market strategy, including thought leadership, reports, and customer success stories.
- This is a senior individual contributor role based in New York. You’ll own a continuous pipeline of high-quality content and partner closely with integrated marketing on campaigns, working alongside product marketing, sales, and creative.
- Help define GTM campaign content deliverables, working cross-functionally across marketing.
- Partner with integrated marketing to plan and execute multi-channel campaigns, helping shape content strategy and producing assets that bring each campaign to life across paid, owned, earned, email, events, and social channels.
- Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations.
- Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in the format that best serves the GTM.
- Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
- Monitor and optimize content and campaign performance based on data, surfacing insights and recommendations to the team.
- Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving how Unity shows up in AI-powered search.
Qualification
- Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of the mobile advertising and monetization landscape (e.g., user acquisition, ad networks, mediation, measurement).
- Hands-on integrated marketing experience, including contributing to or leading multi-channel campaigns from planning through launch and measurement, with a strong grasp of content distribution and performance metrics.
- Proven track record of producing high-quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
- Strong writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling narratives for a range of audiences.
- Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
- Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.
Benefits
- At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
- Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
- While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
- Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
- This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
- This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.
- Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com.
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