Marketing Operations Associate, Direct Marketing

About StubHub At StubHub, our mission is to give everyone the freedom to access and connect through live experiences. As the world's leading live event marketplace, we connect fans, sellers, and partners globally, providing access to an expansive catalog of events across more than 90 countries and territories. In 2024 alone, fans purchased over 40 million tickets from more than 1 million unique sellers on our marketplace. Operating in 33 languages and offering transactions in 48 currencies, StubHub ensures that fans everywhere can discover and attend events seamlessly, no matter their location. From sports and music to comedy, dance, festivals, and theater, we enable fans to access unforgettable experiences worldwide. Our trusted and secure platform guarantees a zero-breakage ticket-buying experience, supported by advanced pricing intelligence for fair and transparent ticketing. StubHub is redefining live entertainment through consumer-focused products, omnichannel marketing excellence, and unparalleled global selection. Ready to shape the future of live entertainment?

StubHub

e-commerceInnovationTechnologyEntertainmentTicketingMarketplace ManagementLive Entertainmentand Partnerships

S

stubhub.com

1,001-5,000 employees

Software Development

New York, NY

2000

Privately Held

68k LinkedIn followers

Raised $59.2M

• Own the end-to-end execution of email and push campaigns, from opportunity assessment and prioritization through briefing, production, QA, launch, and performance review.
• Manage the marketing calendar, balancing planned campaigns around major events with high-value opportunities that emerge in real time.
• Identify and prioritize campaign opportunities using event signals, audience relevance, business impact, and timing.
• Partner with cross-functional stakeholders to coordinate campaign requests, manage dependencies, and ensure timely, high-quality execution.
• Improve campaign workflows, templates, QA processes, and documentation to increase execution speed, consistency, and quality.
• Identify repetitive manual tasks and collaborate with Product, Data, and Engineering to develop existing and new scalable tooling and automation.
• Help transition the team to new processes and tooling. Gather feedback to improve solutions and ensure adoption.
• Monitor campaign performance and identify opportunities to improve targeting, creative, timing, and execution.
• Partner with the team to propose and execute experiments to improve campaign effectiveness and inform future strategy.
• 3+ years of experience in marketing operations, campaign management, program management, or a related field.
• Experience managing complex campaign calendars, operational workflows, or cross-functional programs in fast-paced environments.
• Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, deadlines, and dependencies simultaneously.
• Exceptional attention to detail and operational rigor, particularly around campaign setup, quality assurance, and execution.
• Strong prioritization and analytical judgment, with the ability to evaluate opportunities based on business impact, customer relevance, and urgency.
• Comfort navigating ambiguity, responding to time-sensitive opportunities, and balancing speed with quality.
• Clear communication skills and a collaborative approach to solving cross-functional challenges.
• A strong sense of ownership and bias for action; the ideal candidate is always seeking continuous improvement and measurable business impact.
• Comfort working with performance data and using metrics to inform decisions.
• More high-priority event campaigns launched on time.
• Faster turnaround from opportunity identification to campaign send.
• Higher-quality execution with fewer operational errors.
• Clearer prioritization of campaign opportunities based on business impact.
• Better cross-functional visibility into campaign status, blockers, and outcomes.
• More repeatable processes that reduce manual effort over time.
• A stronger foundation for future campaign automation.

Preferred

• Experience executing email, push, SMS, or other CRM campaigns.
• Background in consumer marketplaces, ecommerce, ticketing, entertainment, or other high-velocity consumer businesses.
• Familiarity with audience segmentation, personalization, A/B testing, and campaign performance measurement.
• Experience improving campaign workflows through automation, tooling, or process design.
• Working knowledge of SQL or analytics tools.
• Direct marketing is one of StubHub’s most powerful levers for reaching fans during high-intent moments. Many of the most valuable event opportunities are time-sensitive: playoff advancement, finals matchups, major tours, rivalry games, onsales, inventory changes, and other marquee moments where speed and relevance matter.
• Today, many of these campaigns require significant manual coordination, which limits the number of opportunities the team can act on and creates tradeoffs between campaign volume, speed, and quality. This role will increase the team’s capacity to execute more high-impact campaigns while building the operating foundation needed to scale.

• Accelerated Growth Environment: An environment designed for swift skill and knowledge enhancement, where you have the autonomy to lead experiments and tests on a massive scale.
• Top Tier Compensation Package: Competitive base, equity, and upside that tracks with your impact.
• Flexible Time Off: Enjoy unlimited Flex Time Off, giving you the flexibility to manage your schedule and take time to recharge as needed.
• Comprehensive Benefits Package: Prioritize your well-being with a comprehensive benefits package, featuring 401k, and premium Health, Vision, and Dental Insurance option.
• The anticipated gross base pay range is below for this role. Actual compensation will vary depending on factors such as a candidate’s qualifications, skills, experience, and competencies. Base annual salary is one component of StubHub’s total compensation and competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits.