Lead Designer, Brand & Growth

About Picnic Delivery Picnic is a food delivery platform designed specifically for office meals. We offer a seamless way for employees to order individually from 50+ restaurants without paying any delivery fees or tips. Picnic enhances workplace dining by making office meals effortless, enjoyable, and cost-effective. Instead of spending their time meal prepping or waiting in line during their lunch breaks, employees can order from Picnic.

• Partner deeply with Marketing and Product to translate goals into creative
• strategies, concepts, and shippable experiments.
• Lead projects end to end from scoping and ideation through design,
• production, QA, and launch while setting clear expectations on timelines and
• tradeoffs.
• Collaborate closely with developers to ensure implementation quality,
• performance, accessibility, and clean handoff.
• Create lightweight systems that scale such as templates, modules, reusable
• components, and practical guidelines that increase speed and consistency.
• Support physical and print touchpoints that matter for Picnic in the office
• such as signage, quick start guides, swag, and event collateral while keeping
• the brand cohesive with digital.
• Raise the craft bar through typography, layout, hierarchy, and polish while
• keeping velocity high.
• Mentor by influence by providing feedback and direction to peers when needed.
• Build a tight feedback loop with real users by conducting lightweight
• research regularly, including quick interviews, usability tests, on site
• observation, and message testing.
• Attend office activations and launches to test in the real environment,
• observe behavior, identify friction, and capture insights firsthand.

• Experience managing design team resources, external freelancers, agencies,
• etc.
• Growth design fluency with demonstrable impact designing against funnels,
• metrics, experimentation, and iteration.
• Web first craft with strong typography, layout systems, and conversion
• oriented instincts.
• A data driven mindset: you are comfortable using data to form hypotheses,
• prioritize work, and evaluate outcomes. You can interpret funnel metrics and
• experiment results (GA, Mixpanel, Looker, Amplitude, or similar), connect
• insights back to creative decisions, and communicate what you learned and
• what you will do next.
• High autonomy with the ability to organize your own work, manage priorities,
• and drive projects forward without heavy oversight.
• Cross functional collaboration skills with marketers, PMs, writers, and
• developers, and the ability to communicate decisions clearly.
• Systems thinking with an ability to build reusable patterns and lightweight
• guidelines that scale.
• Picnic is a brand that lives in both digital funnels and the real world. It
• shows up on trypicnic.com, in lifecycle communications, and in the office
• where people pick up food. This role sits at that intersection. You will
• drive measurable growth through web and lifecycle design while shaping the
• physical brand moments that make Picnic feel trusted, simple, and repeatable.
• You’re energized by fieldwork: you will show up to office activations,
• observe behavior, talk to admins and eaters, and translate what you learn
• into sharper onboarding, signage, and in-the-moment guidance.

• fast-growing startup that’s redefining how work gets done.
• Own your city: Take full ownership of your city’s performance and see the
• direct results of your ideas and execution every single day.
• Work with purpose: Join a mission-driven team focused on making the workplace
• experience better for thousands of people.
• Grow with us: At Picnic, there’s room to grow, personally and professionally,
• as we scale and take on new challenges together.
• This role is based in our Los Angeles office location. As a company driven by
• innovation and continuous change, close collaboration is essential. We’re
• constantly reimagining our industry, creating new products, and refining our
• processes, and we do our best work together. That’s why all of our office-based
• teams work onsite, five days a week.
• The base salary range for this role is $130,000 - $153,000 per year.
• Actual compensation will be determined on an individual basis and may vary
• depending on experience, skills, and qualifications.
• Base salary is just one part of your total rewards package. You may also be
• eligible for equity awards and an annual performance-based bonus.
• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave
• Benefits are subject to change at the company's discretion.
• Atoms accepts applications on an ongoing basis.