
Software Development · 22k people
Director / Principal Motion Designer, Expedia Design
Posted 9 Oct
What’s this role about? The Director/Principal Motion Designer will define and evolve the motion language for Expedia Design, ensuring consistent and delightful product interactions. They will bridge the gap between design and engineering by creating implementable motion specs and directing high-quality promotional storytelling content.
Skills required
Tap the ones you have
Want to get this job faster?
Apply with AI
No more application formsOur AI fills them in and submits them for you. You just pick the jobs.
Find hiring manager
Reach the person hiringEmail the person behind the job, not the inbox.
Company
About Expedia Group Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links: Expedia: https://www.expedia.com/helpcenter Hotels.com: https://service.hotels.com/en-us/ Vrbo: https://help.vrbo.com/ For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp
Expedia Group

Responsibilities
- Define and evolve our motion language
- Establish motion principles, patterns, and guidelines that make our products feel delightful, clear, and unmistakably Expedia
- Build motion into our design system so teams can use it consistently and at scale
- Design UI motion for product
- Craft the details that make an app feel polished: transitions, micro-interactions, state changes, loading and success moments, and moments of delight
- Prototype to explore and validate ideas, and advocate for motion that serves usability, not just decoration
- Bridge design and engineering
- Write clear, implementable motion specs for engineers (timing, easing, springs, choreography, triggers) across iOS, Android, and web
- Partner with engineering on implementation and review builds to make sure the shipped experience matches the intent
- Stay current on motion implementation approaches across tech stacks (e.g., native animation frameworks, Lottie, Rive, CSS/JS animation) and advise teams on the right approach for each use case
- Create editorial and promotional motion
- Design, build, or direct sizzle reels, product launch videos, and promotional and storytelling pieces
- Develop concepts, storyboards, and narratives, and guide them through production, whether you execute them yourself or direct internal teams and external partners
- Lead and elevate
- Be the go-to expert and voice for motion across Expedia Design, setting the quality bar and giving thoughtful, constructive critique
- Mentor designers and partners on motion craft, and build motion capability across the organization
- Influence stakeholders, from product leadership to brand and marketing, on why and how motion matters
- Our products have a recognizable, cohesive, and delightful motion identity
- Engineers have clear specs and ship motion that matches design intent
- Brand and campaign storytelling is elevated through compelling motion work
- Motion craft and capability grow across the design organization
Qualification
Required
- Deep expertise in UI motion design, with a portfolio that shows polished, purposeful product animation
- Proven ability to create engineering-ready motion specs and hand off across iOS, Android, and web
- Strong working knowledge of how motion is implemented in code across different tech stacks, and the practical constraints of each
- Mastery of industry-standard motion and prototyping tools (e.g., After Effects, Figma, Principle, Rive, Lottie workflows, or equivalent)
- Demonstrated ability to design, build, or direct editorial motion work such as brand films, sizzle videos, and promotional content
- Strong storytelling, art direction, and sense of timing, rhythm, and craft
- Excellent communication and collaboration skills, with experience influencing cross-functional partners at a senior level
- Experience raising the craft bar for a team or organization, through mentorship, standards, or leadership
- Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience).
- 5–10+ years of experience in product design or related disciplines, including leadership of large-scale teams.
- Proven ability to define and drive organization-level customer experience strategy.
- Demonstrated ability to operate as a player-coach, balancing leadership with direct engagement in design work.
- Strong communication skills across design, research, and content strategy practices.
- Experience integrating customer insights, data, and AI-driven systems into design solutions.
Preferred
- 3D design skills (e.g., Cinema 4D, Blender) and experience integrating 3D into product or brand storytelling
- Experience building or contributing to a motion system within a design system
- Experience in travel, consumer marketplaces, or other high-volume consumer products
- Hands-on familiarity with front-end or native animation code, enough to prototype or contribute directly
- Track record of executing a large-scale customer experience vision.
- Experience building and scaling design systems.
- Success coaching senior creatives while maintaining craft quality.
- Expertise in storytelling and stakeholder influence.
- Experience leading AI/ML-enabled product design efforts.
- Passion for craft, with a history of personally influencing design outcomes through hands-on involvement, not just direction-setting.
- Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
- The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Beverly Hills is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
- Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits
- Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Interested in this role?
Recommended jobs
- C

Director of Planning, Design & Construction
Cal Poly Pomona·Pomona
$160K – $194.7KOn-siteFull-time10+ years expSkills required
Capital Project ManagementFacilities PlanningConstruction Management - K

Motion Design Director
Koto·Los Angeles
$150K – $165KHybridFull-time10+ years expSkills required
Motion designTeam leadershipCreative direction - J

Associate Director of Retail Design
J. Paul Getty Trust, The·Los Angeles
$140.4K – $189.5KHybridFull-time10+ years expSkills required
Retail designVisual merchandisingCreative leadership