Data Analyst, CRM

About Wilson Sonsini Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm is nationally recognized as a leader in the fields of corporate governance and finance, mergers and acquisitions, private equity, securities litigation, employment law, intellectual property, and antitrust, among many other areas of law. Our distinguished international roster of clients spans a wide variety of industries, including information technology, life sciences, energy and clean technology, social and traditional media, communications, retail, and financial services. Wilson Sonsini has offices in Austin; Boston; Brussels; Hong Kong; London; Los Angeles; New York; Palo Alto; San Diego; San Francisco; Seattle; Shanghai; Washington, D.C.; and Wilmington, DE. Calling all Wilson Sonsini alumni: Stay connected to alumni, colleagues, and friends on our Wilson Sonsini Alumni Network, featuring exclusive content and other special offers. Through the site, we share information with alumni about career opportunities; programs and events; alumni, legal industry, and business news; and professional development training, among other topics. Whether you're looking to expand your professional network, find an expert in your field, renew old friendships or establish new ones, or give back by becoming a career mentor, this website is the right place for you. Visit the following link to sign up: www.wsgralumni.com Follow us on Instagram: @wilson_sonsini Follow us on X: @wilsonsonsini

Wilson Sonsini

Law FirmCorporate LawLitigationIntellectual PropertyAntitrustRegulatorySecurities LitigationPrivacyClass ActionsInvestigations

W

wsgr.com

1,001-5,000 employees

Law Practice

Palo Alto, CA

1961

Privately Held

50k LinkedIn followers

• Analyze data across multiple marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources, to generate insights on key marketing metrics.
• Design and implement dashboards to enable marketing, business development, and leadership teams to track and evaluate KPIs.
• Deliver strategic recommendations based on insights from our platforms to optimize marketing initiatives and to support client acquisition and retention efforts for business development.
• Collaborate with the business development team to develop data signals and indicators that support client prospecting, relationship building, and cross-selling opportunities.
• Manage administrative tasks in Salesforce, including creating triggers, setting dependencies, developing automation flows, and conducting regular audits to ensure data integrity and efficient system usage.
• Work with the team to periodically audit and update Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets to keep data secure.
• Develop and execute a quality assurance plan to validate data syncs and field mappings across integrated systems, ensuring accuracy and consistency throughout the data lifecycle.
• Identify high-value opportunities for data enrichment services to address missing or incomplete data across integrated systems.
• Assist in the development and execution of implementation workflows for the migration and integration of data sources and marketing tools, in partnership with the Senior Manager of Marketing Technology.
• Monitor data quality and troubleshoot discrepancies across marketing systems to maintain consistent and accurate reporting.
• Provide initial onboarding and ongoing user support, troubleshooting system issues and driving adoption of best practices across the user base.
• Develop training documentation and instructional materials, including video tutorials, and lead formal training sessions as needed.

Required

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption to end users and maintain data integrity throughout each transition.
• Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.
• Salesforce experience is required.
• Experience managing complex projects and working with deadlines required.

Preferred

• Salesforce Platform Administrator certified.
• Experience working with vendors.
• The primary location for this job posting is in New York, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate’s qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location. The anticipated pay range for this position is as follows
• New York: $81,600 - $110,400 per year. Boston, Delaware, Washington, D.C.: $73,100 - $98,900 per year.
• The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.

• Year-end merit bonus
• Competitive salary
• Benefits package