Analyst, Data and Analysis

Posted 14 Oct

What’s this role about? The analyst will manage day-to-day reporting for client marketing campaigns across various channels including social, search, and display. They will also identify data nuances to optimize business performance and support the full lifecycle of marketing initiatives.

Boston, Massachusetts

On-site

$56K – $82K

Full-time

2-5 years exp

Bachelor degree

Skills required

Tap the ones you have

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Company

Publicis Groupe Holdings B.V

See all employees

publicisgroupe.com

11-50 employees

Information Services

AMSTELVEEN

Responsibilities

As an Analyst, you’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Identifying nuances in data to optimize our clients’ business
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Expanding industry knowledge and relevant skillsets through internal training

Qualification

Data & AnalyticsMarketingCreative & MediaConsulting

We’re looking for strong, impactful work experience, which typically includes
1-3 years of work experience in a relevant industry
A four-year college degree
Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
Comfortable in a fast-paced and deadline-driven environment
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Benefits

Medical coverage
Dental
Vision
Disability
401k
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Interested in this role?

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