Customer Growth Marketing Manager - North America

About Zensai Zensai is the Human Success company. Built natively inside Microsoft 365 and Teams, Zensai brings learning, performance, and employee engagement together in one continuous employee development platform. Agentic AI coaches employees and managers in the flow of work, bringing employee development out of the annual cycle and into everyday work. Used by more than 2,000 organizations across 60+ countries, Zensai helps HR leaders connect people development with business performance through one connected employee experience. Recognized by Fosway Group as a Core Leader, Zensai is helping organizations build high-performing teams and unlock Human Success in the age of AI.

Zensai

The Human Success company. Agentic AI coaching for learning, performance, and engagement, natively inside Microsoft 365.

CommercialLearning Management SystemselearningDistance LearningSCORM compliantSharePointOffice 365SharePoint LMSLMS365LMS

Z

zensai.com

201-500 employees

Software Development

København K

2009

Privately Held

17k LinkedIn followers

Raised $20M

• Solid line - Marketing — priorities, standards, brand and messaging, performance
• review, career development
• Dotted line - VP Sales, North America — regional revenue priorities, target
• accounts, program focus
• Closest partners - Customer Success Managers and Account Managers in North
• America · Lifecycle Marketing Manager · Product Marketing · Brand & Content ·
• Counterpart - Customer Growth Marketing Manager, EMEA — one shared playbook, two
• regions
• Regional pod - AEs, AMs, CSMs, SE/GTM Engineer, BDR, Channel in North America
• Cadence you join - Weekly working session with the VP · weekly pipeline review
• and forecast call · weekly account and renewal review with CS and AMs · customer
• and sales meetings · monthly regional business review · quarterly planning with
• central marketing
• Where regional and central priorities conflict, Marketing leadership and the VP
• resolve it together. You flag early rather than absorb the trade-off.
• The regional customer strategy — the North America customer marketing plan,
• set with the RVP and regional commercial leadership.
• Expansion pipeline and ARR influenced by your programs in North America.
• Retention contribution — at-risk accounts reached and re-engaged before
• renewal.
• Customer stories — a steady supply of case studies, references, reviews, and
• speakers from the region.
• Program performance — what worked, what didn't, and what we do next, reported
• monthly.
• partnership with the VP, regional sales, and commercial leadership — which
• customers, which industries, which programs, and what each should deliver.
• Tie it to the number: build the plan from the region's revenue, renewal, and
• expansion objectives, and revisit it every quarter.
• Report back: bring program-sourced pipeline, expansion ARR influenced, and
• retention results into each regional business review.
• In the meetings: join customer meetings, account planning, pipeline reviews,
• and forecast calls — so programs are built against live regional priorities,
• not a central calendar.
• Run the matrix cadence: hold a standing weekly working session with the VP to
• agree priorities, target accounts, and success measures.
• Be the connector: share engagement and risk signals with AEs, AMs, and CSMs
• so they know where to act first, and make sure handoffs between marketing and
• the commercial team are tight.
• Build the regional picture: segment customers by industry, edition, size,
• adoption, and renewal date — and know which accounts are ready to grow and
• which are drifting.
• Understand motivations: what CHROs, HR and L&D leaders, and IT leaders in our
• customer base care about, and what makes them stay.
• Marketing, Brand, and Sales so it shapes positioning, content, and roadmap
• conversations.
• Risk signals: working with the Lifecycle Marketing Manager and CS, design
• programs that respond to falling usage, champion changes, low engagement, or
• upcoming renewals — before they become churn.
• Growth signals: spot accounts showing expansion intent and build plays with
• AMs to act on them.
• Test and refine: agree what each program should move, measure it, and keep
• what works.
• Vertical-first: design industry-specific programs for our key sectors in
• North America — such as financial services, legal, manufacturing, healthcare,
• professional services, and retail.
• Relevant content: work with Brand & Content to build stories, guides, and
• proof that speak to each industry's real challenges.
• Expansion programs: partner with AMs to run edition moves (Grow → Scale →
• Transform), cross-sell, and adoption programs such as Copilot readiness.
• Account plays: run targeted programs for high-potential customer accounts,
• with account lists agreed with the RVP and AMs.
• Equip the team: design offers, plays, templates, and talk tracks that AEs,
• AMs, and CSMs can take straight to customers — with consistent messaging
• across the portfolio and regions, and clear follow-up actions for every
• program.
• Customer moments in region: user groups, roundtables, executive dinners,
• webinars, and moments around the major US HR and L&D events — designed to
• connect customers with each other and with Zensai.
• Community: work with our Head of Community so regional moments feed the wider
• Zensai community.
• Source the stories: identify customers with outcomes worth sharing and bring
• them forward for case studies, video, references, reviews, and speaking
• slots.
• Build advocates: grow a bench of customers who will speak for Zensai — and
• look after them.
• Central builds, region deploys: use central brand, product marketing, and
• lifecycle programs, and adapt them for your region rather than starting from
• scratch.
• Use AI well: use AI and our signal tools (HubSpot, Dynamics 365, Gong,
• Dreamdata, Clay) for research, segmentation, and first drafts — and keep the
• judgment, the stories, and the customer relationships human.

• account-based marketing.
• Customer-first instinct — you enjoy talking to customers and you're genuinely
• curious about what drives them.
• Comfort with numbers — you can read usage, renewal, and pipeline data, find
• the story in it, and decide what to do.
• Program builder — you've designed and run multi-touch programs end to end,
• from idea to results.
• Commercial partnering — you've worked inside or alongside sales and CS teams,
• joined customer conversations, and earned their trust.
• Matrix experience — you can deliver to a commercial leader while holding one
• marketing standard.
• Clear communicator — excellent written and spoken English.
• Tool fluency — confident with HubSpot (preferred) and a CRM such as Dynamics
• 365 or Salesforce; comfortable using AI tools every day.
• Self-starter — comfortable owning a region and working across time zones with
• the central team.

• Time for Life: We offer employees 25 days of PTO plus 11 federal holidays, and
• we provide 6 months of paid leave for primary caregivers and 4 months for
• secondary caregivers.
• 401(k) that stands out: We match up to 6% from day one. Your future, growing
• faster.
• Health cover that starts day 1: We pay 70% of medical, dental, and vision
• premiums for you and your family, with two plans plus HSA.
• We provide 6 months of paid leave for primary caregivers and 4 months for
• secondary caregivers.
• Learning: 10% of your working time dedicated to development. Built in, not
• squeezed in.
• Peace of mind: Company-paid life insurance (2× salary), disability cover, and
• AD&D.
• Wellbeing perks: Free Headspace family plan, fitness membership (gyms, yoga,
• apps), and a 24/7 support line with counselling.
• Zensai is the Human Success company. Our agentic AI platform coaches employees
• and managers through learning, performance, and engagement, natively inside
• Microsoft 365. More than 2,000 organizations use Zensai to make development part
• of how work happens, rather than a separate HR destination.
• We believe the more AI we have, the more human we need to be. This role is where
• that belief meets our customers.