
Software Development · 166k people
Communications Manager, AI Products
Posted 15 Oct
What’s this role about? The Communications Manager will lead the end-to-end communications strategy and product launch moments for Meta's consumer AI products. They will also serve as a strategic advisor to leadership on positioning, media engagement, and responsible AI communication.
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Company
About Meta Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com
Meta

Responsibilities
- Lead the communications strategy for Meta Superintelligence Lab's consumer AI products, including Muse and Meta AI, by creating clear objectives and measures of success
- Lead major product launch moments end to end; including narrative, materials, press and social strategy, briefings, demos, embargo management, and measurement
- Serve as communications counsel to product, research, and business leadership on positioning, media engagement, and issues management
- Shape how we talk about AI capabilities responsibly — including privacy, data access and permissions, and safety — in partnership with Policy, Legal, Research, and Product teams
- Drive social-first and creator storytelling that highlights people using Muse and Meta AI in real life
- Build and steward senior relationships with technology, consumer, and business journalists, analysts, and creators
- Partner cross-functionally with Product, Research, Marketing, Policy, Legal, and the broader Meta Communications team, and influence launch planning
Qualification
Required
- Bachelor's degree in Communications, Journalism, or a related field, or equivalent experience
- 8+ years of experience in communications, with a focus on consumer technology products in the US market
- Experience leading consumer software or AI product launches
- Knowledge of generative AI concepts, trends, and innovations
- Experience distilling complex technical details into clear written narratives, press materials, and social copy
- Established relationships with national technology, consumer, or business press
- Experience leading communications strategy end to end
- Experience counseling senior leaders and driving complex cross-functional conversations independently
- Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs
Preferred
- Experience with social-first storytelling, creator partnerships, and influencer engagement
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience managing a portfolio of competing priorities with flexibility to pivot quickly
- Experience communicating research or model capabilities alongside consumer product narratives
- Experience managing product-related issues, including privacy, data access, safety, or trust questions in consumer technology
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience communicating about AI assistants, AI agents, or foundation models
- $146,000/year to $206,000/year + bonus + equity + benefits
Benefits
- Bonus
- Equity
- Benefits
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