
Insurance · 1.2k people
VP, State Product Management
Posted 30 Oct
What’s this role about? The VP of State Product Management is responsible for the end-to-end P&L performance and strategic growth of assigned state portfolios. This role involves leading cross-functional initiatives, managing regulatory filings, and integrating market insights to ensure competitive positioning.
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Company
About PURE Insurance PURE is a specialty property and casualty insurer dedicated to helping a membership of responsible people protect high value homes, jewelry, artwork and other fine assets. We opened for business 20 years ago with the goal of offering something different in the insurance space: a company focused on promoting transparency, alignment of interests and doing what’s right. Our focus helps to keep premiums fair and service astonishingly good. After growing at least 15% year over year since inception, we are the most awarded insurer in our category, offering coverage in all 50 states. Today, our membership is made up of more than 100,000 financially successful individuals and families and continues to grow sustainably. Privilege Underwriters, Inc., our holding company, is a member of the Tokio Marine Group, one of the largest and most respected insurers in the world with nearly $40 billion in net assets. #LoveYourInsurance #JoinTheClub
PURE Insurance

Responsibilities
- Own end-to-end performance of assigned state portfolios
- Establish and deliver against annual growth, profitability, and retention objectives
- Prioritize and sequence portfolio actions across rate, underwriting, appetite, forms, and guidelines
- Maintain a structured performance review cadence while establishing clear accountability with cross functional stakeholders for results
- Identify and respond to emerging trends proactively
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- Translate national product direction into state-specific action plans
- Drive consistent and disciplined implementation of product initiatives
- Ensure clear ownership, timelines, and cross-functional alignment for all major initiatives
- Institutionalize execution playbooks and feedback loops to refine both state and national strategy over time
- Develop forward-looking state filing strategies aligned to portfolio objectives
- Partner closely with Legal, Compliance, and Actuarial to ensure well-supported, high-quality submissions
- Maintain proactive and collaborative engagement with regulators
- Ensure filings clearly articulate value to members and reflect market conditions
- Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions
- Help steer field strategies through data-driven portfolio insights
- Leverage competitive intelligence and local market analysis to inform positioning
- Ensure product offerings reflect competitive dynamics, member expectations, and broker needs
- We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for our members. We provide exceptional service, hospitality and care, we partner with our members to help prevent losses and we create smart insurance solutions at fair prices.
- We aim for our members to love their insurance. It is our mission is to create a membership experience so compelling that our members never want to leave.
Qualification
Required
- 15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility
- Demonstrated experience owning and managing P&L performance
- Strong understanding of multi-state regulatory environments
- Proven ability to translate strategy into measurable performance outcomes
- Exceptional analytical capability and executive judgment
- Ability to influence and align senior leaders across functions
- Highest level of integrity and accountability
- All of the strongest relationships are a partnership- a two way street. So here’s what we ask of you
- Aim to bring your best every day: you’re here because you want to be part of a team that makes a real impact and aims high.
- Be a student and a teacher: share your knowledge and talents and be willing to listen and learn from those around you.
- Get comfortable being uncomfortable: we face tough moments and obstacles with a “courage over comfort” approach and a positive, solutions-oriented mindset.
- Be a culture builder: building a positive culture is everyone's responsibility, based on care, respect and openness to diverse perspectives.
- The base salary for this role can range from $195,000 to $220,000 based on a full-time work schedule. An individual’s ultimate compensation will vary depending on job-related skills and experience, geographic location, alignment with market data, and equity among other team members with comparable experience.
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- Want to Learn More?
- [Our Values]
Preferred
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Benefits
- [Our Community Impact]
- [Our Leadership]
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