Sr. Product Marketing Manager, Amazon Music Audiobooks, Amazon Music Spoken Word

Posted 9 Oct

What’s this role about? The Sr. Product Marketing Manager will lead the end-to-end marketing strategy to drive audiobook acquisition, adoption, and engagement globally. They will partner with product and content teams to influence roadmaps and execute complex go-to-market initiatives for new features.

Culver City, California

On-site

$143K – $213K

Full-time

5-10 years exp

Postgraduate degree

Skills required

Tap the ones you have

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Company

Amazon

See all employees

amazon.com

10,001+ employees

Software Development

Public Company

37.5M LinkedIn followers

Raised $65.7B

Responsibilities

connections between fans, artists, and creators. From personalized music
playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
Music is innovating at some of the most exciting intersections of music and
culture. We offer experiences that serve all listeners with our different tiers
of service: Prime members get access to all the music in shuffle mode, and top
ad-free podcasts, included with their membership; customers can upgrade to
Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
for the opportunity to influence how Amazon Music engages fans, artists, and
creators on a global scale.
Are you passionate about audiobooks, entertainment, and building partnerships
that drive growth at scale? Do you excel at turning insights into growth
initiatives? Amazon Music is seeking an analytical, results-oriented Sr. Product
Marketing Manager to grow audiobooks on Amazon Music. You will build and launch
product marketing initiatives that acquire new audiobook listeners and deepen
engagement among existing ones, working cross-functionally across Amazon Music
and Audible to influence partners and deliver against shared roadmaps.
The successful candidate is an independent, creative problem-solver with strong
business acumen who can lead multiple projects against competing deadlines. You
bring proven product marketing, program management, and stakeholder management
skills, and you deliver results under time constraints. You will partner with
teams across Amazon Music to drive acquisition and engagement strategies that
grow audiobook listenership, lead the Audiobooks product marketing strategy,
report progress and upcoming projects to senior leadership, and champion best
practices across global teams. You are well versed in customer behavior and
business drivers, and you conceive new initiatives that measurably move key
KPIs.
Own the end-to-end marketing strategy to drive acquisition, adoption, and
engagement of audiobook listeners worldwide, across owned, paid, and lifecycle
channels.
Lead complex, cross-functional go-to-market initiatives for new audiobook
features, from positioning through launch and post-launch measurement.
Partner with product teams across Amazon Music and Audible to influence the
roadmap and shape features that grow audiobook acquisition, adoption, and
retention.
Define and own an experimentation roadmap for audiobook adoption, reporting
results to leadership and scaling wins into lifecycle programs (e.g., adoption
and reactivation campaigns, in-app education).
Partner with content and content marketing teams to connect premium content
marketing with growth marketing, turning tentpole titles and catalog into
durable listener habit.
Conduct qualitative and quantitative research to inform messaging and
positioning, sharing insights and clear next steps with leadership.
Tailor strategy across international marketplaces, accounting for differences
between established and newer markets, and partner with regional teams on
localization.
Identify and pursue cross-category opportunities across Amazon (e.g., Prime,
retail, devices) to reach new audiobook audiences.
Lead the definition of ROI and success metrics for new strategies, partnering
with BI, Product, and Finance on trade-offs and funded recommendations. Basic
Qualifications: - 6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot
tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product
launches
Experience in customer lifecycle marketing or partner marketing management
Experience mentoring, coaching, and influencing colleagues, collaborators, and
stakeholders
6+ years of experience developing and executing product positioning, messaging
frameworks, and value propositions for consumer-facing digital products or
services
5+ years of experience managing marketing budgets and making data-driven
investment decisions across paid, owned, and earned channels
6+ years of experience working with product management and engineering teams
to influence product roadmaps based on customer insights
5+ years of experience designing and running A/B tests or experimentation
programs to optimize marketing performance
6+ years of experience creating and presenting strategic marketing plans,
business cases, and post-launch analyses to VP-level or above audiences
Preferred Qualifications: - Experience using any of SQL or other analytical
tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
5+ years of experience in subscription-based, streaming, or digital
media/entertainment marketing
3+ years of experience marketing audiobooks, podcasts, or audio entertainment
products
5+ years of experience driving adoption and engagement within an existing user
base (not just net-new acquisition)
3+ years of experience leveraging cross-category or cross-platform
partnerships to drive incremental growth (e.g., bundling, co-marketing, retail
integration)
4+ years of experience with lifecycle marketing automation tools (e.g., Braze,
Iterable, Salesforce Marketing Cloud, or similar)
5+ years of experience working in a matrixed organization where influence
without authority is required to drive results
Los Angeles County applicants: Job duties for this position include: work safely
and cooperatively with other employees, supervisors, and staff; adhere to
standards of excellence despite stressful conditions; communicate effectively
and respectfully with employees, supervisors, and staff to ensure exceptional
customer service; and follow all federal, state, and local laws and Company
policies. Criminal history may have a direct, adverse, and negative relationship
with some of the material job duties of this position. These include the duties
and responsibilities listed above, as well as the abilities to adhere to company
policies, exercise sound judgment, effectively manage stress and work safely and
respectfully with others, exhibit trustworthiness and professionalism, and
safeguard business operations and the Company’s reputation. Pursuant to the Los
Angeles County Fair Chance Ordinance, we will consider for employment qualified
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for
Our inclusive culture empowers Amazonians to deliver the best results for our
customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
The base salary range for this position is listed below. Your Amazon package
will include sign-on payments and restricted stock units (RSUs). Final
compensation will be determined based on factors including experience,
qualifications, and location. Amazon also offers comprehensive benefits
including health insurance (medical, dental, vision, prescription, Basic Life &
AD&D insurance and option for Supplemental life plans, EAP, Mental Health
Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at https://amazon.jobs/en/benefits
USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

Qualification

MarketingManagement & LeadershipData & AnalyticsTechnologyCreative & Media

Benefits

Health insurance
Medical insurance
Dental insurance
Vision insurance
Prescription insurance
Basic Life & AD&D insurance
Supplemental life plans
Employee Assistance Program
Mental Health Support
Medical Advice Line
Flexible Spending Accounts
Adoption and Surrogacy Reimbursement
401(k) matching
Paid time off
Parental leave
Restricted stock units
Sign-on payments

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