Sr. Manager, Owned Marketing, Product & Brand

About kate spade new york since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

kate spade new york

K

katespade.com

5,001-10,000 employees

Retail Apparel and Fashion

New York, NY

1993

Public Company

172k LinkedIn followers

• Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS.
• Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy that balances commercial goals with a consumer-first experience.
• Define and evolve the content orchestration model for the pillar, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs that enable greater personalization at scale.
• Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, proactively shaping priorities, providing owned-channel perspective, and influencing how campaigns come to market.
• Partner closely with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
• Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that support sharper storytelling and more efficient execution.
• Set the testing and optimization agenda for the pillar, including content, offer, creative, and personalization testing, while identifying opportunities to advance decisioning, automation, and AI-enabled ways of working.
• Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine future strategies and improve effectiveness over time.
• Manage production and vendor investment for the pillar, ensuring resources are aligned to the highest-impact priorities and used effectively.
• Lead, coach, and develop the Manager and Associate Manager, building capability across the team and fostering strong strategic thinking, executional excellence, and cross-functional partnership.

• Bachelor’s degree preferred.
• 6+ years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.
• Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies.
• Experience managing, coaching, and developing direct reports.
• Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned channel strategies.
• Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly and confidently with senior leaders and cross-functional partners.
• A strategic, consumer-first mindset with a passion for creating relevant, engaging, and commercially impactful customer experiences.
• A highly collaborative working style, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners.
• Curiosity, creativity, and a test-and-learn mindset, with a desire to continuously improve how Coach engages customers across owned channels.
• A balance of big-picture thinking and strong executional discipline, with comfort moving between strategy, planning, and detailed delivery.
• A people-first leadership approach, with a commitment to developing talent, creating clarity, and fostering accountability, agility, and high-quality work.
• Strong ownership, sound judgment, and comfort navigating ambiguity in a fast-paced, evolving environment.
• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Visit Tapestry, Inc.
• $120,000.00-$140,000.00
• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Paid maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance