
Software Development · 231k people
Senior Product Marketing Manager
Posted 2 Nov
What’s this role about? The Senior Product Marketing Manager will lead product positioning, go-to-market strategy, and business performance for Microsoft Power Apps. They will collaborate with cross-functional teams to drive demand, pipeline growth, and product adoption through data-driven insights and strategic planning.
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Company
About Microsoft Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.
Microsoft

Responsibilities
- Develop and manage product positioning and messaging for Power Apps, establishing a clear and differentiated value proposition across AI-powered application development, enterprise application modernization, and business process transformation.
- Develop and execute the Power Apps go-to-market strategy, aligning product priorities, target audiences, sales initiatives, partner strategies, campaigns, launches, and customer insights with business objectives.
- Collaborate with finance, business planning, sales, and product leaders to support revenue planning, evaluate performance against business targets, and identify opportunities to improve pipeline, conversion, product adoption, and revenue.
- Analyze business performance, customer needs, market trends, and competitive insights to identify growth opportunities, recommend investments, and inform product and go-to-market priorities.
- Translate complex product capabilities and technical innovations into clear, relevant messaging for customers, partners, sales teams, analysts, and executive audiences.
- Develop sales and partner enablement resources that communicate the value of Power Apps, support competitive positioning, and help advance customer opportunities.
- Develop customer success stories and supporting materials that demonstrate business value and strengthen product awareness and credibility with target audiences.
- Represent customer and market perspectives in collaboration with product, engineering, sales, and marketing teams to inform strategic decisions and support cross-functional alignment.
- Develop and support strategic priorities for Power Apps positioning and growth while contributing to the execution of marketing initiatives.
- Combine product storytelling with business insights and analytical approaches to support marketing and commercial objectives.
- Use data, customer insights, and market trends to evaluate opportunities, prioritize initiatives, and recommend actions.
- Collaborate across product, engineering, sales, finance, partner, and marketing organizations to support shared business objectives.
- Work across evolving business priorities, evaluate complex challenges, and facilitate alignment among cross-functional stakeholders.
- Communicate effectively with senior leaders and cross-functional teams to share insights, recommendations, and business updates.
- Manage multiple projects and priorities while maintaining quality and meeting business deadlines.
Qualification
Required
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
Preferred
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
- Experience collaborating with product, engineering, sales, finance, business planning, or marketing teams to support cross-functional initiatives.
- Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here
- https://careers.microsoft.com/us/en/us-corporate-pay
- This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
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