Senior Platform Product Marketing Manager

• We're hiring a Platform PMM to own the story, ICP, and positioning for the core of TOPdesk: ITSM, ESM, and the ecosystem. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.
• You'll report to the Director of Product & Customer Marketing and work as a senior individual contributor, closely with Product, Sales, and the wider marketing team. This is an opportunity to set the standard for what good looks like here and create best practices.
• Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

• Hybrid, flexible working and healthy work-life balance
• Learning budget equivalent to 10% of your basic salary
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support

TOPdesk

Service ManagementITILCAFMeHRMHR ManagementFacilities Management SoftwareStandard softwareConsultancyITSMBest Practice

T

topdesk.com

501-1,000 employees

IT Services and IT Consulting

Delft, Zuid-Holland

Delivering consistently great services should be easy – even when you’re busy. It’s why we made TOPdesk: a platform that simplifies life at the IT service desk, so you have more time for the work that wows. ✔ Quick to set up with templates and best practices ✔ Easy to tweak for continual service improvements ✔ Enjoy guidance from real people, every step of the way Let's make service happen together. At TOPdesk, we believe in helping people do the work they love and do best. To make this happen, we offer a service management solution that combines a ready-to-use tool with dedicated in-house experts. A bit more about us: 👉 900+ employees ready to help you out 🌎 11 TOPdesk offices worldwide ❤ 10 million active users on SaaS ⭐ 4.5/5 Score on Gartner Peer Insights