Product Marketing Manager - OTC Markets / Derivatives, Parameta Solutions

• Lead the development and execution of product marketing plans, positioning, and messaging that effectively communicate the value of Parameta’s OTC market data, indices, and analytics solutions
• Design and execute integrated go-to-market campaigns across a range of channels, including digital marketing, events, and content creation, to increase market awareness, generate qualified leads, and drive marketing-qualified leads (MQLs) and sales pipeline growth.
• Partner closely with sales, product, and client success teams to develop tailored marketing content, collateral, and campaigns. Act as a resourceful problem solver, translating complex product features into clear, compelling benefits for the target audience.
• Use insights to inform marketing strategies and ensure the product’s positioning remains competitive and relevant in the market.
• Partner with our digital marketing agencies to develop and scale a high-performing digital growth engine, optimising SEO, paid media, website performance, email marketing, and content campaigns to increase brand awareness, drive qualified lead generation, and support pipeline growth.
• Be an influential voice in the commercial organization, driving alignment and support for marketing initiatives. Balance autonomy with collaboration, leveraging relationships across teams to achieve results.

• Formal experience in product marketing in financial services, derivatives or market data experience preferred.
• Knowledge of financial markets, with an understanding of derivatives across capital markets, such as interest rate swaps, inflation products, and money markets, and energy and commodity markets. Experience with financial benchmarks, pricing data, and analytics solutions is highly desirable.
• Demonstrated experience in developing and executing go-to-market strategies, positioning, and messaging for data products. Ability to craft compelling marketing content and campaigns targeting financial market participants
• Proven ability to design and execute successful marketing campaigns across multiple channels (digital marketing, content creation, events) that successfully generate qualified leads and pipeline opportunity.
• Demonstrated technical writing and editing ability with attention to detail.
• Experience working closely with sales, product, and client success teams to create tailored marketing content and strategies. Ability to translate complex concepts into clear, compelling benefits for clients.
• Ability to conduct market research, understand industry trends, and use insights to inform marketing strategies. Competence in tracking competitor activity and adjusting product positioning accordingly.
• Excellent written and verbal communication skills, including the ability to create and deliver compelling messages and content.
• Ability to manage multiple projects simultaneously in a fast-paced environment, ensuring deadlines and quality standards are met. Comfortable with both autonomy and teamwork in a dynamic setting.

Parameta Solutions

OTCInterest Rate DerivativesInterest Rate VolatilityInflation DerivativesForeign ExchangeMoney MarketsFixed IncomeCredit DerivativesEquity DerivativesOil

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parametasolutions.com

201-500 employees

Financial Services

London, England

Parameta Solutions provides independent over-the-counter market data sourced exclusively from the world’s largest inter-dealer broker, TP ICAP, and other leading liquidity venues. Used across pricing, risk and analytical workflows, Parameta data provides access to real‑world negotiated prices that are not visible elsewhere.