Product Marketing Manager

• This is the senior individual contributor role in our Product Marketing team. You'll own go-to-market for our largest, most commercially significant product releases end to end: from positioning and launch planning through to enablement, client comms, training and technical documentation. The products you work on carry real revenue weight and real stakeholder complexity. Success in this role means launches that land well, Revenue teams that can sell confidently from day one, and measurable influence on the commercial outcomes tied to the products you take to market.
• You'll work closely with Product, Sales, Client Success and Marketing, and you'll partner with stakeholders up to Director level. You won't manage a team, but you will lead through influence and set the standard for how launches are run.
• Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases, from positioning through to post-launch adoption
• Build launch plans, define deliverables and secure cross-functional commitments from Product, Sales, Client Success, Implementation and Support
• Run the launch cadences: GTM kick-offs, progress check-ins, Revenue team training sessions and regular business-wide updates
• Develop positioning and messaging tailored to segment and buyer, translating product detail into commercial language the Revenue team can use without further translation
• Design and deliver product training for Sales, Client Success, Implementation and Support, in partnership with the Product Marketing Specialist and Enablement Lead
• Build and maintain enablement assets including battlecards, pitch decks, playbooks and ROI tools
• Own technical writing for your product portfolio: help centre articles, how-to guides, admin documentation and internal reference material
• Write client-facing release comms and transactional copy, and provide the product substance for client education campaigns
• Gather competitive intelligence and turn it into practical, usable battlecards and objection-handling material
• Track and report on product adoption and your influence on the revenue lines tied to your launches, and run feedback loops between clients, Revenue and Product
• At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environment
• A track record of running product launches end to end, including the cross-functional coordination that comes with them
• Proven ability to build positioning and messaging that changes how a product is sold
• Exceptional writing skills across formats: commercial copy, enablement material and technical documentation
• Confidence working with senior stakeholders and holding them to commitments without direct authority
• A strong analytical instinct and the ability to act on adoption and usage data, not just report it
• Fluent, active use of AI tools in your day-to-day work, for research, content production and speed. This is a requirement rather than a nice-to-have
• Strong organisation and the ability to manage several launches simultaneously at different stages
• Genuine curiosity about the HR tech market, competitors and how the category is moving

Preferred

• Experience in HR, benefits, employee experience or another regulated or partner-dependent product area
• A degree in marketing, business or a related field

Vivup

Providing world class health and wellbeing benefits to staff in the public and private sectors

Employee benefitsEmployee Assistance ProgrammeSalary SacrificeRecognition and RewardEmployee Communication and EngagementHealth and WellbeingIncentivesRecognitionEmployee Discounts and PerksFinancial Wellbeing

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V

vivupbenefits.co.uk

51-200 employees

Human Resources Services

Remote

2005

Vivup is a leading UK employee benefits provider specialising in health and wellbeing. We are trusted by 750+ National Health Service Trusts, Local Authority, Blue Light and private sector organisations, supporting 2 million+ employees We deliver a fully customisable employee engagement platform that brings together employee benefits, wellbeing programmes, discounts and savings, recognition and reward, plus workplace communications, so that your staff have access to everything in one single place Our innovative employee benefits include: • Payroll Pay® solutions including Home and Electronics, Cycle to Work, Bike Shop, Car Scheme, Health Cash Plan, Affordable Loans, Gym Membership, On-Demand Pay, Shared Cost Additional Voluntary Contributions and Travel and Leisure • Lifestyle Savings – instant discounts and perks • Employee Assistance Programme (EAP) • Recognition and Reward Want to see how we do it?