Product Marketing Manager

• Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.
• Customer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.
• Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.
• Prioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.
• Sales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.
• Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.
• Product adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.
• Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.
• Success in this role will be visible through stronger market differentiation, more effective sales conversations, improved conversion and measurable adoption of the products and features you bring to market.
• 5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.
• Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.
• Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.
• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.
• The ability to understand complex or technical products and translate them into simple, credible and compelling customer value.
• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.
• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.
• A strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.
• Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.
• Experience marketing open-source or developer-influenced products.
• Experience supporting enterprise or Sales-Led Growth motions.
• Experience adapting positioning and enablement across international markets, particularly Europe and North America.
• French or German language skills.
• You may not match every item, but you should bring strong capability in the core requirements and a clear record of creating meaningful impact.
• Matomo is for people who want their work to matter.
• You will help build technology that protects data privacy, strengthens digital sovereignty and gives organisations a genuine alternative to surveillance-based platforms.
• We are intentionally lean, globally distributed and backed by a worldwide open-source community. Important work is not buried under layers. You will have access to meaningful problems, the context behind decisions and the opportunity to influence what Matomo becomes next.
• We value people who take ownership, exercise strong judgement and turn complex problems into clear, valuable outcomes. People who raise standards, challenge assumptions and care about the complete result, not only their part of it.
• High performance at Matomo means choosing the work that matters most, moving it forward with urgency and leaving customers, colleagues and Matomo stronger because of your contribution.
• You will have freedom over where and, within the needs of your role, when you work. In return, we expect clear communication, dependable follow-through and accountability for outcomes.
• No more than two days each week with late meetings
• This is a place for people who want meaningful responsibility, visible impact and the opportunity to help build something globally significant.

• Flexible working hours, within the collaboration and coverage requirements of the role
• 25 - 30 days of paid annual leave plus national public holidays
• Home-office equipment and co-working support
• Health insurance support, where applicable
• Mental-health and wellbeing support
• Training and professional development opportunities
• Paid volunteering day
• Pet bereavement leave
• Benefits vary depending on the country of employment.

Matomo

The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites

Open SourceWeb AnalyticsTag ManagementAB TestingApp AnalyticsCustomer Data PlatformGDPR-Compliant AnalyticsHeatmapsConversion OptimisationE-commerce Analytics

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M

matomo.org

51-200 employees

Technology, Information and Internet

Wellington

2007

Founded in 2007, Matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, Matomo is a privacy-first alternative to conventional analytics platforms — offering 100% data ownership, GDPR compliant configurations, and flexible hosting options, whether on-premises or in the cloud. Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From A/B testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management — Matomo offers the advanced tools enterprises need, without compromising privacy. Whether you're optimising user journeys or navigating strict compliance requirements, Matomo empowers you to make smarter, privacy-respecting decisions — without compromising control. All of this is supported by a global team of specialists, backed by a strong network of partners, and driven by a passionate open-source community committed to your success. 💡 See Matomo in action: https://demo.matomo.org 🔗 Learn more: https://matomo.org 🔒 Privacy Policy: https://matomo.org/privacy-policy/