Product Marketing Manager

• Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.
• Customer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.
• Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.
• Prioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.
• Sales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.
• Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.
• Product adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.
• Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.
• Success in this role will be visible through stronger market differentiation, more effective sales conversations, improved conversion and measurable adoption of the products and features you bring to market.
• 5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.
• Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.
• Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.
• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.
• The ability to understand complex or technical products and translate them into simple, credible and compelling customer value.
• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.
• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.
• A strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.
• Helpful experienc
• Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.
• Experience marketing open-source or developer-influenced products.
• Experience supporting enterprise or Sales-Led Growth motions.
• Experience adapting positioning and enablement across international markets, particularly Europe and North America.
• French or German language skills.
• You may not match every item, but you should bring strong capability in the core requirements and a clear record of creating meaningful impact.
• Matomo is for people who want their work to matter.
• You will help build technology that protects data privacy, strengthens digital sovereignty and gives organisations a genuine alternative to surveillance-based platforms.
• We are intentionally lean, globally distributed and backed by a worldwide open-source community. Important work is not buried under layers. You will have access to meaningful problems, the context behind decisions and the opportunity to influence what Matomo becomes next.
• We value people who take ownership, exercise strong judgement and turn complex problems into clear, valuable outcomes. People who raise standards, challenge assumptions and care about the complete result, not only their part of it.
• High performance at Matomo means choosing the work that matters most, moving it forward with urgency and leaving customers, colleagues and Matomo stronger because of your contribution.
• You will have freedom over where and, within the needs of your role, when you work. In return, we expect clear communication, dependable follow-through and accountability for outcomes.
• We also protect focused work through
• No-meeting Fridays
• No more than two days each week with late meetings
• This is a place for people who want meaningful responsibility, visible impact and the opportunity to help build something globally significant.

• 100% remote working within your country of employment
• Flexible working hours, within the collaboration and coverage requirements of the role
• 25 - 30 days of paid annual leave plus national public holidays
• Home-office equipment and co-working support
• Health insurance support, where applicable
• Mental-health and wellbeing support
• Training and professional development opportunities
• Paid volunteering day
• Pet bereavement leave
• Benefits vary depending on the country of employment.

InnoCraft

To create, as a community, the leading open digital analytics platform, that gives every user full control of their data

PiwikAnalyticsMatomoand Privacy

I

innocraft.com

11-50 employees

Technology, Information and Internet

Wellington

Founded by the creators of Matomo (formerly Piwik), the leading Open Source Analytics platform, InnoCraft delivers exceptional analytics services based on Matomo. Those services include: - Matomo cloud hosting - Matomo premium features - Matomo support subscriptions InnoCraft also enables agencies to offer these services directly to their clients through their reseller program. About Matomo: Matomo is the leading open source web analytics software used on more than one million websites in 200 countries. With Matomo, your data will always be yours. https://matomo.org. Matomo characteristics compared to any other web analytics vendors: - Ownership: you own the data you are collecting - Privacy: advanced privacy features, recommended by government entities - Limitless: you personally choose how much data you store and for how long - Customisation: plugins, white labelling, API... - Security: constant software updates, Bug Bounty Program, external security reviews…