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Financial Services · 23 people
Product & Brand Designer
Posted 9 Oct
What’s this role about? You will design features and user flows for the HELOC application while maintaining brand consistency across marketing channels. You will also conduct user research and leverage data to iterate on designs and improve conversion rates.
New York, New York
On-site
$130K – $160K
Full-time
2-5 years exp
1460 Broadway, New York, NY 10036
Skills required
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Company
About Trovy We founded Trovy to give homeowners better financial tools, beginning with the Trovy HELOC, which pairs mortgage-level rates with the ease and flexibility of a credit card.
T
11-50 employees
Financial Services
2024
Privately Held
Raised $25M
Responsibilities
- Design features and flows across our HELOC application, from early problem definition through production ready designs
- Conduct user research, including customer interviews and usability testing
- Review session recordings, funnel data, and customer feedback from support, reviews, and calls to understand where customers get stuck
- Design for our website, landing pages, and paid ads across Meta, Google, and TikTok, keeping the brand consistent from the first ad to the card in the mailbox
- Keep the brand consistent from the first ad a customer sees to the card in their mailbox
- Build a deep understanding of our customers and home equity products
- Present your work and explain your design decisions clearly, backed by data or sound reasoning
- Contribute to our design system and design culture by sharing work early and giving and receiving feedback
- Bring AI tools and agentic workflows (Claude, Claude Code, Cursor, and similar) into your process to prototype quickly and iterate in short loops
Qualification
Art & DesignTechnologyFinance & AccountingMarketingSoftware
- 3+ years of experience in product design, brand design, or both
- A portfolio that shows shipped product work, ideally alongside some brand or marketing design
- Strong product instincts. You think about the whole customer experience and help shape what gets built rather than executing a spec handed to you
- Experience conducting user research and turning customer insights into design changes
- Experience using data and experiment results to shape design decisions
- Experience designing complete user flows, not just individual screens
- Strong Figma skills, including clean, organized files and components
- Solid foundations in typography, layout, visual hierarchy, and interaction design
- You've integrated AI agents into how you design and build, and you can speak to what that changed
- Clear communication and comfort presenting to engineers, product, and leadership
- The ability to manage several projects at once without letting quality slip
- You are a Good Fit if
- You are product driven. You care about the user experience.
- You have experience in fintech, lending, or another regulated industry.
- You have an operator and builder mindset. You spot opportunities early, have the creative instinct to know what will resonate, and the drive to jump in and ship it.
- You've shipped your own designs to production using Claude Code or similar tool
Benefits
- Compensation: Base Salary: $130,000 - $160,000 + Equity.
- Market Opportunity: Join a team tackling the $30T home equity market.
- Early Impact: Help shape our operations from the ground up.
- Ownership: Competitive salary, meaningful equity, and room to grow.
- Location: On-site, New York City.
- Benefits: Medical, dental, and vision insurance with 100% employer paid premiums on select plans, Flexible time off, 10 company holidays, free lunch in office every Friday, 401(k) account, FSA, commuter benefits.
Interested in this role?
