Product Analyst – Marketing & Audience Analytics

About Fincons.US, Inc. With more than 40 years of experience in IT Business Consulting and System Integration, Fincons Group partners with clients to support business growth through innovation. The Group delivers tailored end-to-end software solutions to tier-1 clients in different industries: Media, Financial Services & Insurance, Energy & Utilities, Manufacturing, Transportation, Public Administration and International Institutions & Research. Fincons Group has built its reputation on foreseeing and interpreting new business models and the rapid evolution of IT systems, building a complete range of services: from research and consulting to design and IT development, from system integration of leading vendor software solutions right up to application management, structuring the digital transformation of any size of businesses. High quality and competitiveness are further guaranteed by the Smart-shore IT Service strategy made available through the Delivery Center in Bari and its Operative Hubs which provide advanced application management and system building services along the entire digital supply chain. Fincons Group has locations in Italy (Milan, Verona, Rome, Bari), in Switzerland (Küssnacht am Rigi, Lugano, Bern, Zurich), in Germany (Munich), in France (Paris, Lyon), in the UK (London), in Belgium (Bruxelles), in the USA (Los Angeles, New York) and in India (Mumbai).

Fincons.US, Inc.

We lead digital transformation to unlock infinite opportunities

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F

finconsgroup.com

1,001-5,000 employees

IT Services and IT Consulting

Vimercate

1983

Privately Held

63k LinkedIn followers

• Fincons Group is seeking a Product Analyst to support audience analytics, marketing campaign activation, measurement, and data operations for a client in the media and entertainment industry.
• The ideal candidate will have experience working with large-scale customer data, audience segmentation, marketing technology platforms, and campaign performance analytics. This role requires strong analytical and technical skills, along with the ability to collaborate with Marketing, Data Science, Data Engineering, and Product teams to improve audience targeting, campaign effectiveness, and data-driven decision-making.
• Build, validate, and manage audience segments for digital marketing and advertising campaigns.
• Support audience activation across media platforms, Customer Data Platforms (CDPs), and data clean rooms.
• Analyze campaign performance, audience quality, conversion trends, and marketing effectiveness.
• Develop dashboards, reports, and measurement frameworks to track campaign KPIs.
• Support CDP implementation, audience workflow migrations, and marketing technology integrations.
• Develop and maintain audience data pipelines, quality checks, and monitoring processes.
• Troubleshoot data discrepancies, audience matching issues, and campaign activation challenges.
• Collaborate with Data Science teams to support machine learning models, propensity scoring, and lookalike audiences.
• Identify opportunities to automate workflows and improve data reliability and operational efficiency.
• Work closely with business and technical stakeholders to document processes and support platform adoption.

Required

• 3–5 years of experience in marketing analytics, audience strategy, marketing operations, or data products.
• Strong SQL skills and hands-on experience with Snowflake and large-scale customer datasets.
• Experience building and activating audience segments using enterprise data platforms, CDPs, or data clean rooms.
• Experience with data clean-room technologies such as Snowflake DCR, LiveRamp, or Habu.
• Working knowledge of AWS services supporting data pipelines and marketing activation.
• Familiarity with Git and version control practices.
• Experience with audience matching, campaign measurement, data validation, and reporting.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Bachelor's degree in Computer Science, Information Systems, Analytics, Marketing, Statistics, or a related field.

Preferred

• Experience implementing or migrating workflows to a Customer Data Platform (CDP).
• Knowledge of LiveRamp/RampID, identity resolution, and privacy-focused data collaboration.
• Familiarity with Python, dbt, and modern analytics engineering practices.
• Exposure to machine learning, propensity modeling, and audience scoring.
• Experience in media, entertainment, streaming, or digital advertising.
• Fincons Group is an international IT consulting and digital transformation company specializing in innovative technology solutions. We partner with leading organizations across industries, including media and entertainment, to deliver impactful digital solutions and drive business transformation.