Software Development · 15k people
Principal Product Marketing Manager
What’s this role about? The role involves translating market and customer insights into a multi-year product strategy for QuickBooks. It requires partnering with product and sales teams to shape the go-to-market vision and drive long-term competitive growth.
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Responsibilities
- Partner with product to help set the strategic direction for where QuickBooks Products and Services must go to win with customers, shaping the bets that drive long-term competitive position and growth
- Sharpen who we win and why: Use market and customer insight to evolve our understanding of the ideal customer, keeping our targeting and value proposition ahead of an evolving market
- Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
- Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
- Build the business case for the future state: Develop the insight and narrative that supports where our products should go next, and present that point of view to senior audiences
- Enable the field to sell the vision: Partner with Sales to translate strategy into a compelling narrative, incorporating field feedback into our evolving direction
Qualification
- BA/BS required, MBA preferred, or equivalent work experience
- 10+ years of experience in product marketing, product strategy, or management consulting, with a demonstrated track record of owning multi-year strategy
- Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
- Experience working with product management teams
- Demonstrated track record influencing stakeholders across a complex, matrixed organization
- Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
- Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with a track record of driving measurable outcomes at the strategy level
- Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
- Familiarity with accounting, payroll or small business software is an advantage
- Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Company
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.
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