Food and Beverage Manufacturing · 177 people
Head of Growth Product & Optimisation
What’s this role about? You will lead the DTC growth roadmap and experimentation strategy across the US, Canada, and UK markets. This involves managing a high-performing team while optimizing the full customer journey and trading performance through data-driven insights.
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Responsibilities
- Monitor growth metrics and business performance, turning what you see into clear recommendations and action
- Get into the pages themselves, assessing journeys and interrogating funnel behaviour to understand why the numbers move, not just that they did
- Handle the commercial side of ecommerce, from pricing assessments and promo opportunities to the risks that need spotting and acting on
- Lead multiple growth projects from first idea through to delivery, making sure they land what they set out to
- Move comfortably between short term trading wins and longer term strategic growth
- Own initiatives end to end, covering sprint planning, briefs, measurement and the decision that follows
- Make the prioritisation calls, reading workload across departments and deciding what moves first
- Work closely with UX and Design, Product Delivery, Engineering, Compliance and Data
- Partner with Marketing on audience shaping, spotting where the real opportunities sit
- Build new landing page templates to serve those audiences and keep the funnel fresh
- Stay close to industry trends, emerging tech and best practice in CRO, keeping tooling under review and hunting out efficiencies
- Run one to ones that cover performance honestly and coach your team forward
- How We Work..
- You'll drive efficiency across technology teams and sprint planned workflows. AI is becoming
- second nature to how we work, and the quality of its output across our operating model matters as
- much as the business performance it delivers. We're looking for someone with the appetite and
- experience to nurture and grow that operating flow, applying AI across Growth while supporting
- Tech, Data and UX Design, and working closely with other department heads to step change what
- we can deliver together.
Qualification
- Real understanding of growth marketing mechanics with paid social at scale
- Demonstratable experience optimising landing pages and presell journeys for paid traffic sources
- A strong eye for direct response copy, knowing what makes a hook land and a page convert
- Ownership of the on-site shopping experience and product detail page performance
- Deep command of end-to-end trading metrics: CAC, conversion rate, AOV, acquisition mix and LTV
- Proven track record optimising for LTV:CAC in a subscription or repeat purchase business, not just first order performance
- Extensive experience in trading and optimisation, growing lifetime value through experimentation, experience improvements and data driven prioritisation
- Extensive experience with A/B, MVT and split URL testing, with genuine statistical rigour and a firm grasp of best practice
- Hands on with testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
- Confident discovering and prioritising opportunities from both quantitative and qualitative insight
- Fluent in funnel dynamics and best practice CRO. This should feel like a second language
- Proficient with analytics and behavioural tools such as Google Analytics, FullStory, Hotjar, Glassbox and Contentsquare
- Solid grounding in core UX principles to support ideation and insight led solution design
- Experience leading and growing a team, driving performance while keeping people engaged and empowered
- Strong end to end product delivery, from roadmapping and sprint planning through to release, using Jira to define requirements across design, development, copy and compliance
- Clear, objective driven briefs for design and copy, grounded in trading priorities, data and research
- Excellent communication and genuine empathy, so you can bring teams and stakeholders with you
- Confident project management and resource planning
- Practical experience applying AI to growth workflows, not just curiosity about it
- Familiarity with HTML, CSS and basic web development principles
Benefits
- Generous Annual Leave - 28 days + public and bank holidays
- Royal London Pension Scheme - We offer a workplace pension scheme with one of the UK's leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave - because time with new family members is important!
- Generous Learning and development budget - We always want you to keep learning
- Puppy Therapy - working in partnership with Paws in Work to provide a boost of oxytocin once a year
- Free breakfast, fruits and snacks - refuel and revitalise with free munchies in the office
- Working Environment - dogs are welcome!
- Life Assurance - In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
- Discount Vouchers & Gym Memberships - get discounts at a whole range of retailers and gym memberships through our provider, WellHub
- Electric Vehicle Scheme - Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day - An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
Company
PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet. At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free. For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective... That’s why we NEVER cut corners. Check out our careers page: https://apply.workable.com/petlab-co/