Technology, Information and Internet · 132 people
Head of Growth Product
What’s this role about? You will own the commercial strategy and P&L for self-serve ARR, driving monetization and growth experiments across EMEA and North America. Additionally, you will lead a cross-functional team and partner with a dedicated growth engineering squad to optimize onboarding and retention funnels.
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Responsibilities
- Own the commercial strategy and end-to-end P&L performance for self-serve ARR across our monthly and annual subscription tiers.
- Design, implement, and optimize pricing, packaging, and paywall experiments to increase Average Revenue Per User (ARPU) while preserving our viral freemium loops.
- Build automated retention flows and churn mitigation mechanics across the subscriber lifecycle.
- Identify and validate new customer segments, use cases, and ICPs to expand self-serve growth beyond the current base.
- Establish and run a hypothesis-driven experimentation framework across web, mobile, onboarding, and billing flows.
- Partner hand-in-glove with our dedicated Growth Engineering squad to design, ship, iterate, or kill experiments at high velocity without fighting for core engineering bandwidth.
- Set rigorous standards for statistical significance, causal inference, and funnel instrumentation.
- Directly lead, mentor, and upskill a cross-functional growth team covering Growth Marketing, Monetization, Lifecycle Automation, and Growth Stack Operations.
- Instill strong product management hygiene: clear hypothesis definition, actionable PRDs/tickets, metric instrumentation, and post-experiment retrospectives.
- Identify capability gaps and add strong growth talent to the team as our PLG motion expands.
- Define and instrument Product Qualified Lead (PQL) thresholds based on multi-seat expansion, organizational usage, and high-intent behavioral signals.
- Partner seamlessly with Enterprise Sales leadership to ensure smooth routing and qualification of inbound, product-generated pipeline.
Qualification
- Proven Growth Product Craft: 6+ years of Product-Led Growth (PLG) or Growth Product Management experience in high-volume B2B SaaS or consumer subscription platforms. (This is a product management leadership role, not a paid media/performance marketing position.)
- Direct Commercial Accountability: A track record of owning or co-owning a self-serve revenue line, conversion funnel, or subscription monetization target.
- Player-Coach & People Leader: Proven experience managing people or a strong readiness to step into people leadership, with the ability to mentor team members in product definition, ticket writing, and experimentation methodology.
- Partnering with Dedicated Engineering: Experience partnering with dedicated software engineers and data analysts; comfortable moving between high-level monetization strategy and detailed technical sprint specs.
- Modern Growth Mindset: Familiar with the modern PLG toolset, product telemetry, and behavioral analytics (e.g., Amplitude, Mixpanel, Segment, Customer.io, Optimizely/LaunchDarkly).
Company
Doodle
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Meet. Connect. Collaborate. Unlock seamless collaboration with Doodle, the easiest way to schedule meetings and events. Say goodbye to endless rounds of email ping-pong and hello to effortless planning. Millions trust Doodle for quick, hassle-free scheduling with just a few clicks. Our headquarters are in Zurich, but we also have offices in Atlanta, Berlin and Belgrade.
Offices
- Werdstrasse 21, Zurich, 8021, CH
- Dircksenstrasse 40, Berlin, 10178, DE