Head of Growth & Performance

• Running and optimising what's already working across paid channels: Google, Meta, YouTube, TikTok and beyond. This is where a good chunk of your time goes.
• Going beyond paid to find the owned and earned channels that actually move the needle: partnerships, community, influencers, podcasts and GEO.
• Owning the full growth picture: acquisition, conversion, LTV:CAC, the lot, reporting straight to a co-founder.
• Running fast, scrappy experiments rather than waiting for the perfect plan: quick tests, quick kills, doubled-down winners.
• Using AI and automation to work faster than a team five times your size.
• Turning the data into a story simple enough for a co-founder to take straight into a leadership meeting, and telling it well enough that people remember it.
• Working closely with Brand & Comms and CRM & Lifecycle so growth, retention and brand all pull in the same direction.
• Keeping on top of the sensitive-category realities of what we do: tracking, consent, first-party data, without it slowing you down.
• Genuine start-up or scale-up experience, not just a client or corporate CV. You know what it's like when there's no big team or big budget behind you.
• A streetfighter mentality: scrappy, resourceful, and happiest testing something fast rather than waiting for ideal conditions.
• A real passion for changing the world, and genuine interest in our mission and the bigger journey amicable is on, not just the next line on your CV.
• An excellent communicator and storyteller, who can turn complex, technical thinking into something simple enough for a co-founder to repeat word for word in a leadership meeting.
• A genuinely rare mix of strategy and hands-on execution: someone who has climbed the ladder far enough to have real commercial judgement, but never let go of the platforms.
• Comfort operating across paid, owned and earned, with a track record of driving outsized returns from a limited budget, not just spending a big one well.
• A genuinely nosy streak: curiosity about how people behave, and where they actually hang out, that goes well beyond the obvious platforms.
• If you've spent your career on the agency side managing other people's budgets, this probably isn't for you. We need someone who's lived inside a business like this, not billed for one.

• Salary: £70,000-£80,000 per year depending on skills, experience and location.
• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Hybrid working
• Enhanced family leave
• Electric Vehicle Scheme
• Share Incentive Plan
• Cycle to Work Scheme
• We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.

amicable

The trusted legal service helping couples navigate relationship change with kindness, clarity and practical support.

DivorceDivorce ServicesSeparationCo-parentingLegal servicesDivorce appLegal technologyDivorce without lawyersDivorce without solicitorsMediation

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amicable.io

51-200 employees

Legal Services

London, London

2015

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way. When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence. The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability. We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention. We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.