Hospitals and Health Care · 472 people
Head of Growth Marketing - Men's Health
What’s this role about? Own the TRT category growth strategy and acquisition plan, including campaigns, awareness and stigma-reduction efforts, channel expansion, and the end-to-end patient funnel. Manage acquisition P&L and investment plans, and partner across PR, clinical, product, lifecycle, operations, and finance teams to drive growth and influence category decisions.
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Responsibilities
- Own the overarching growth plan, achieving 100% yoy growth in acquisitions
- Lead the growth marketing strategy for category awareness and stigma reduction - partnering with PR and clinical teams to translate cultural relevance into measurable acquisition outcomes
- Lead end-to-end creative campaign development - from concept through media planning, creative production, and performance optimisation
- Act as the primary growth-side client for our PR agency - defining objectives, measuring impact on acquisition, and ensuring patient stories, clinical research, and celebrity partnerships translate into commercial outcomes
- Own the integrity of the patient experience from first impression to activation - driving alignment with product, lifecycle, and operations to ensure the funnel converts efficiently end-to-end
- Own the P&L for paid and earned acquisition - accountable for CAC, payback period, contribution margin, and revenue contribution to the category
- Define where the next growth will come from - identifying whitespace, emerging channels, and new audience bets before they're obvious
- Set acquisition targets and growth investment plans in partnership with Finance, defining the unit economics, payback expectations, and budget allocation that underpin the category P&L
- Serve as the senior voice on growth in cross-functional planning, influencing product roadmap, pricing, and GTM decisions
- Healthcare is broken. We’re fixing it — and we need your help.
- Back in 2019, we launched MANUAL to tackle men's health (starting with hair loss and sexual health). A few years later, we launched Voy with a focus on weight loss. But our ambition has always been bigger. Healthcare too often treats conditions in isolation, not people as a whole, and we're on a mission to prove there's a better way.
- In 2025, we evolved from MANUAL into Voy, a brand built for the long game: supporting people through every stage of life, not just a single diagnosis. Today, we support over 1 million members across the UK, Germany and Brazil, delivering personalised care across weight loss, menopause, hair loss and TRT (with more categories on the way).
- Ready to join us and change how healthcare feels for millions of people?
Qualification
Company
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of many lives in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss. The company has steadily grown since inception, with $30m funding from leading investors, we're now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change, and fully vertically integrated management of the treatment journey, under one roof. Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months.
Offices
- London, GB
- Sao Paulo, BR