Head of Growth Marketing & GTM

• Global channel expansion: Drive global adoption and revenue generation by scaling new marketing channels, high-impact growth projects, and product launches across all markets.
• GTM execution: Own and lead the end-to-end Go-To-Market strategy, ensuring flawless, high-converting execution across Treatwell's 13 local operating countries.
• Hi, we're Treatwell. Nice to meet you.
• We're a team of 700 passionate and brilliantly talented people across Europe. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And....breathe.
• But we're not done yet. We're on an exciting journey to digitally revolutionise the hair and beauty community.
• If this excites you, we might just have the role for you.
• Growth & Impact: Own the marketing team's KPIs, driving data-informed decisions to maximize top-line growth and ROI.
• New Growth Channels: Test and scale new growth channels from Referrals to Partnerships and many others to be ideated and scaled to drive incremental growth (excluding the programmatic ones owned by Performance Marketing team)
• Key projects ownership: Own and ensure the seamless delivery and maximized impact of critical channels and projects (e.g., B2B Ambassadors, Sales enablement).
• Cross-channel Orchestration: Align all marketing channels - from performance to brand - to ensure narrative consistency and business impact.
• GTM Execution: Guarantee flawless execution of major GTM launches, key commercial projects (e.g., Referrals, Sales Enablement), and high-impact local campaigns.
• Cross-Functional Alignment: Collaborate seamlessly with Product, Product Marketing, and regional Market leads to align growth strategies.

• Tech Experience: 10+ years of Marketing experience in the Tech sector (mandatory). Marketplace background is a strong plus.
• Execution & Delivery Mindset: A strategic "doer" who pairs long-term vision with hands-on delivery.
• Agile & Data-Driven: Highly structured yet scrappy, with a proven ability to challenge the status quo through data-backed decisions.
• Stakeholder Management: Proven track record of influencing and aligning stakeholders across complex, international organizations.
• Languages: English fluency is mandatory. Any other European language is a plus.

• Monthly £/€40 Treatwell vouchers so you can treat yourself too 💅🏻
• Mental health support through our partnership with Open-Up 🧘🏻

Treatwell

We empower industry growth to bring more beauty and wellness to everyone, everywhere.

Online Bookingsbeautyhealth & wellnesshybrid marketplaceonline marketingE-commerceand Technology

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T

jobs.treatwell.com

501-1,000 employees

Software Development

London, England

2008

At Treatwell, we empower industry growth to bring more beauty and wellness to everyone, everywhere. As Europe’s No.1 beauty and wellness booking platform, we connect millions of people with salons and professionals across 13 countries. With the industry’s smartest salon management software at our core, we help beauty and wellness professionals grow their business while making treatments more accessible than ever. Our vision is simple: to create a world where everyone can treat themselves well. That means giving salons the tools, visibility, and support to thrive, while making it effortless for customers to book the treatments they love. Anytime, anywhere. Behind it all is a team of passionate, ambitious people united by our values: Treat everyone well, Think like a salon owner, Make every appointment count, and Play to win together. These values shape how we work, drive our growth, and keep us focused on building a company that truly makes a difference for our people, partners, and industry. Ready to be part of the journey? Explore our careers page, your next chapter could start here.