Head of Growth (Beauty, Wellness & Fashion Brands - Remote)

• Paid social: Full campaign management on Meta and TikTok. Setup, structure, budget pacing, audience and retargeting architecture, creative rotation, A/B testing and scaling decisions.
• Paid search: Google Ads across Search, Shopping and Performance Max. Campaign structure, keywords, feed quality, bidding and budget allocation.
• CRM and lifecycle: Email and SMS programmes in Klaviyo. Flow architecture, segmentation, campaign calendar, testing and revenue contribution.
• Conversion optimisation: Landing pages and shop optimisation from first click to checkout, including CRO testing, funnel and offer strategy.
• Analytics and measurement: Tracking setup, GA4, pixel and conversion API, UTM structure, attribution and reporting.
• Creative briefing: You tell the creative team what paid needs in terms of angles, hooks and formats, and review the work before it goes live.
• Client ownership: Senior stakeholders, weekly calls, strategy presentations and the commercial conversations that come with them.

Required

• Several years running paid for DTC or consumer brands, hands-on, with full accountability for the performance.
• Full-stack across paid social, paid search, CRM, CRO and analytics.
• Hands-on Klaviyo experience, or equivalent (Braze, Bloomreach, Emarsys)
• A strong eye for design. You care how the work looks, not only how it performs, and you can explain the difference between an ad that reads premium and one that doesn't
• Confident with senior clients and comfortable leading meetings
• Experience in beauty, wellness or fashion
• Structured, analytical, and obsessed with testing

Preferred

• German language skills
• Premium or luxury experience in beauty, wellness and fashion

• Work with some of the most exciting names in beauty, wellness and fashion: fast-scaling DTC brands and iconic houses with the budgets and reach to match
• A team of genuinely talented, driven people who care about the work and move quickly
• Real ownership. You make the decisions on your accounts, you work directly with the founders, and there's no layer between an idea and it going live
• The chance to build the growth function from the ground up, and a team around it
• Fully remote, permanent and full-time. Work from wherever you're at your best

TNGE

Brands with a pulse grow here.

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T

tnge.global

2-10 employees

Business Consulting and Services

Berlin, BE

TNGE is a founder-led agency collective - built to grow brands the way culture moves: fast, iconic & human. Established in 2022 by co-founders Naomi Emiko and Tracy Gehrmann, TNGE operates as a triplet: a management consultancy, a brand and creative studio, and a growth and performance hub, working as one. We specialize in beauty, wellness, and fashion — categories where taste and data are not opposing forces but the same discipline. Our experts have built brand systems at the world’s most exacting creative houses and grown revenue at the sharpest performance shops, and we don’t ask clients to choose between the two. We come from different sides of the business but share one belief: growth without meaning is just noise, and meaning without growth is just a hobby. We are trusted by The Outset, Primally Pure, DIOR, Sonsie, LVMH, aarke, Condé Nast, The KaDeWe Group, 48 Collagen Café, Kess, No Cosmetics, Decorté, Daniel Wellington, This Place Organics, Horizn Studios, Dorothee Schumacher, gitti, Pheym, My Block Skin, Lorience Groupe, Swarovski, Parfumado, hydronail & more.