Head of Growth (B2C Subscriptions)

• Your mandate is to grow profitable acquisition and contribution margin dollars, not simply increase advertising spend.
• That means scaling what already works, improving monetization and retention, and identifying growth opportunities we haven’t discovered yet. Paid acquisition will remain the primary engine, supported by a disciplined approach to conversion optimization, lifecycle marketing, international expansion, and product-led growth.
• You’ll have direct access to the founder, meaningful ownership over growth strategy and execution, and the opportunity to build the team and systems needed for our next stage of scale.
• Lead our paid acquisition strategy, with Meta as the primary channel, alongside Google, YouTube, TikTok, AppLovin, podcast sponsorships, and other paid distribution opportunities.
• Own budget allocation, testing, scaling decisions, and performance across channels, markets, audiences, and offers. Know when to push spend, when to improve the underlying economics, and when to stop investing.
• Our core acquisition model is web conversion—not app-install campaigns. You need to understand how to turn paid traffic into customers through landing pages, quizzes, checkouts, upfront purchases, and free-trial offers.
• Own the growth experimentation roadmap across landing pages, quiz funnels, checkout, pricing, offers, upsells, and mobile app paywalls.
• Identify where customers drop off, develop clear hypotheses, and work with product, design, engineering, and creative teams to ship improvements. Optimize for the combination of conversion rate, average order value, customer quality, and downstream profitability—not an isolated metric.
• This includes testing checkout prices, subscription structures, bundles, trial versus upfront offers, and the transition from web purchase to the mobile app experience.
• Lead lifecycle initiatives that improve conversion, retention, and customer lifetime value.
• Oversee email marketing across abandoned checkouts, onboarding, trial conversion, engagement, renewals, and reactivation. Improve the cancellation experience, test relevant retention offers, and identify opportunities to reduce avoidable churn.
• Connect acquisition decisions to what happens after the first purchase, including refunds, renewals, retention, and realized customer value.
• Build a repeatable approach to launching and scaling international markets, particularly localized, non-English-speaking markets.
• Go beyond translating existing ads. Understand how local customer motivations, creative, messaging, pricing, currencies, payment preferences, and conversion experiences affect performance.
• Determine which markets deserve investment, establish criteria for scaling or stopping, and build the right team around successful launches—including native-market creative talent, localization support, and market-specific growth ownership.
• Build a clear view of performance across the entire customer journey.
• Be fluent in customer acquisition cost (CAC), lifetime value (LTV), average order value (AOV), conversion rate, payback periods, retention, and contribution margin. Use cohort-level analysis to understand differences between channels, markets, offers, and customer segments.
• Distinguish platform-reported performance from actual business outcomes. Make investment decisions based on marginal acquisition economics and incremental contribution profit, not just blended averages or headline ROAS.
• Manage our Media Buyer and Head of Creative Performance, setting clear priorities, accountability, and performance expectations.
• Partner closely with the Head of Creative Performance to connect creative insights with acquisition results. Ensure testing produces actionable learning and winning concepts receive the budget and iteration needed to scale.
• Identify hiring needs, recruit strong operators and specialists, and build a growth organization that can execute across multiple channels and markets without depending on the CEO for day-to-day decisions.
• Expand distribution through both new channels and new markets within existing channels.
• Identify product-led growth opportunities, referral mechanics, partnerships, cross-sells, and other ways to acquire, activate, retain, or monetize customers. Evaluate these opportunities rigorously while keeping the team focused on the highest-impact work.
• We want someone who can improve the current playbook—and recognize when there is a better one.

• A proven scaling track record. You have personally led a consumer business from a lower spending baseline to $300,000+ per day in paid media spend, sustained at meaningful scale with healthy unit economics. We want to understand what you built, not just the budget you inherited or aggregate spend across an agency’s clients.
• Deep expertise in direct-response, web-conversion acquisition. You have extensive hands-on Meta experience and a track record across multiple additional paid channels. Experience limited to app-install campaigns, brand marketing, or lead generation does not meet the core requirement.
• Experience with a comparable business model and price point. Consumer subscriptions, digital education, language learning, and similar digital products are particularly relevant. Experience at companies such as MasterClass, Babbel, or comparable businesses is a strong fit—especially where you owned web acquisition through upfront purchases or free trials.
• International scaling and team-building experience. You have successfully grown beyond an English-speaking home market, ideally through localized non-English campaigns and funnels, and understand how to hire and organize a team around that expansion.
• Strong analytical and commercial judgment. You can move from a cohort analysis to a specific growth decision. You understand how acquisition, pricing, conversion, retention, and margin interact—and can explain those trade-offs clearly.
• Hands-on leadership. You can lead experienced specialists while remaining close enough to the work to challenge assumptions, diagnose problems, and drive execution. You take ownership of outcomes, prioritize well, and move quickly without sacrificing measurement quality.

• We offer a competitive base salary plus meaningful performance-based bonuses tied to both
• Profitable ad-spend scale: Sustained increases in advertising investment while meeting agreed efficiency and profitability thresholds.
• Contribution margin growth: Measurable increases in contribution margin dollars, not simply revenue or platform-attributed returns.
• Performance will be assessed against agreed baselines that account for seasonality, so incentives reward genuine incremental growth.

Jumpspeak

Your 24/7 AI Language Coach.

Language learning

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J

jumpspeak.com

2-10 employees

E-learning

2021

Your 24/7 AI Language Coach.