Head of Growth

About Simmer We deliver good food that’s great for you. Serving health, time & taste conscious people across the UK 🧡

Simmer

We deliver good food that’s great for you. Serving health, time & taste conscious people across the UK 🧡

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S

simmereats.com

11-50 employees

Food and Beverage Manufacturing

London

2017

Privately Held

13k LinkedIn followers

• You'll take a leading role in how we approach customer acquisition across paid channels, particularly Meta and Google and will develop a deep understanding of our acquisition economics, evaluate where investment is creating genuine value and help make better decisions about how and where we grow.
• You'll stay close to the platforms, the data and the day-to-day realities of performance. You'll be expected to spot problems early, understand what's driving them and work out what to do next.
• Bring performance and creative closer together - some of the biggest opportunities in modern performance marketing come from better creative thinking, not simply better media buying.
• You'll work closely with our creative team to understand which ideas resonate with customers, why certain approaches perform and where we should experiment next.
• You'll contribute to concepts and briefs, challenge assumptions, bring insight from performance data and help create a much stronger connection between what we make and the commercial results it delivers.
• We want someone with genuinely good creative instincts, not someone who sees creative as a set of assets to test.
• You'll look beyond individual campaigns to understand the wider drivers of growth.
• That could mean investigating changes in acquisition efficiency, identifying opportunities across channels, examining how customer behaviour affects our decisions or exploring where a different approach could generate better results.
• You'll work closely with commercial, e-commerce and creative colleagues, bringing together different perspectives to understand problems properly before deciding how to tackle them.
• We're looking for someone who can distinguish the important problems from the interesting ones, focus on what will make the biggest difference and take action.
• We're operating at significant scale with a lean team. That creates enormous opportunity, but it also means there are processes, capabilities and ways of working we can improve.
• You'll help strengthen how we evaluate performance, turn insight into action, prioritise opportunities and learn from experiments.
• You'll bring experience from what you've seen work elsewhere, but also the curiosity to question whether those approaches are right for Simmer.
• There won't always be a playbook. We want someone who is comfortable working out what good looks like, then helping make it happen.

• You might currently be a Growth Director, Performance Director or senior growth operator at a high-performing agency, working with ambitious DTC and consumer brands or you might already be in-house, owning meaningful acquisition spend for a fast-growing consumer business.
• Your title matters much less than the calibre of your thinking and what you've actually delivered.
• Serious performance marketing expertise. You've been personally accountable for meaningful acquisition budgets and understand paid media at a technical level. You can get into the platforms, assess performance and make informed decisions without relying on someone else to interpret the numbers.
• A proven commercial track record. You can point to measurable improvements you've driven, explain the decisions behind them and distinguish your own contribution from the wider team's.
• Strong creative judgement. You understand how creative drives customer acquisition, have helped shape ideas and experiments, and can contribute more than performance reporting to a creative conversation.
• Analytical depth. You're confident working with imperfect data, questioning attribution, understanding customer economics and testing whether your assumptions are actually correct.
• Independent problem-solving ability. You can take an ambiguous challenge, work out what matters, develop a credible approach and move it forward without needing a detailed brief.
• The ability to turn thinking into execution. You don't stop at a compelling strategy. You know how to test it, implement it and evaluate whether it's delivered.
• Curiosity, humility and ambition. You've achieved enough to have strong opinions, but you're still hungry to learn, willing to be challenged and interested in understanding what you don't yet know.
• We're not looking for someone whose experience is primarily managing agencies, coordinating specialists or presenting strategies developed by other people.
• Equally, this isn't simply a step up for someone who's become good at optimising campaigns.
• We need someone who combines genuine technical depth with the judgement to tackle much broader commercial challenges.

• Work on problems that matter. You'll be making decisions in a £100M+ business, where even relatively small improvements can have a significant commercial impact.
• See the whole picture. You'll be close to the founder and work across performance, creative and commercial , rather than being confined to one channel or a narrow set of metrics.
• Bring your ideas to life. Our lean, founder-led structure means there are few layers between identifying an opportunity, making a decision and taking action.
• Build, don't just inherit. You'll have the opportunity to improve how we operate, develop new capabilities and help shape a growth function built for the next stage of the business.
• Be part of something with real ambition. We've already achieved significant scale without outside investment, and we believe there's considerably more to build.
• If you're already excellent at performance marketing, think commercially, have a genuine instinct for creative and want to apply those skills somewhere your work can make a substantial difference, we'd love to hear from you.