Head of Growth

• Reporting to the Global Brand President, this role will lead EVE LOM's global commercial growth strategy — bringing Sales, Marketing & E-Commerce together under a single, unified leader for the first time. This is a newly created role, formed by merging the previous Sales Director & Marketing Director positions & combining all International Sales ex China into one function, reflecting the brand's shift towards a single commercial owner & a growth mindset embedded across the whole team.
• The Head of Growth will serve as the commercial engine of EVE LOM's international business -owning the P&L across the four key growth channels for these markets (Direct, Amazon, S-Commerce & Specialty Multi), & setting the Marketing and go-to-market strategy for the brand globally, ensuring every sales, marketing & eCommerce decision drives measurable commercial impact while protecting the brand's premium positioning.
• Own the global commercial growth strategy (ex China), delivering ambitious net sales, retail sales & profitability targets across all international markets & channels
• Develop & lead the annual commercial planning, forecasting & budget process
• Manage the commercial P&L, ensuring sustainable, profitable growth
• Identify new market opportunities, distribution channels & strategic partnerships to accelerate growth and develop market-specific growth strategies
• Partner with the Global Brand President & Leadership Team to deliver strategic business objectives
• Develop & lead the global sales organisation to achieve revenue & profitability targets, including full ownership of International Sales (excluding China)
• Drive performance across distributors, direct markets & strategic retail partners
• Strengthen relationships with key global accounts to maximise long-term commercial opportunities
• Ensure consistent execution of commercial strategies whilst protecting premium brand positioning
• Develop & execute the global eCommerce growth strategy across owned channels & retailer.com platforms.
• Drive profitable growth across DTC websites, marketplaces (including Amazon) & key retail partners, bringing Direct & Amazon Sales fully in-house
• Lead digital trading, merchandising & promotional planning to maximise conversion, customer lifetime value & profitability
• Optimise CRM, email, SMS, paid media & affiliate marketing performance, in partnership with appointed agencies
• Ensure digital customer experience supports both commercial growth & premium brand positioning
• Develop & execute the global marketing strategy (all Markets) to support commercial growth & strengthen brand equity
• Work in partnership with our China team to develop and execute global Marketing and GTM strategies that meet the needs of all EVE LOM consumers around the world
• Ensure consistent global brand positioning, messaging & visual identity across all markets & customer touchpoints (inc China)
• Ensure an effective GTM strategy is implemented across all regions, channels & launches, working through hand with direct teams plus partners and distributors
• Lead integrated marketing campaigns that can be executed across digital, social, influencer, PR, retail & trade marketing teams
• Lead media agency relationships and relevant agency partnerships
• Partner with Product Development to deliver commercially successful launches & go-to-market strategies
• Utilise consumer insights, market intelligence & competitive analysis to identify new growth opportunities & optimise marketing investment
• Ensure all marketing activity delivers measurable commercial impact & ROI
• Define & monitor KPIs across Sales, Marketing & eCommerce.
• Use data & analytics to drive decision-making, improve commercial performance & optimise investment.
• Develop promo & trade marketing plans that drive sales while protecting brand equity
• Foster a culture of continuous improvement & commercial accountability across team
• Provide forward-looking commercial insight that enables leadership to make confident, well-informed decisions on investment, growth & resource allocation.
• Challenge costs, assumptions & strategic choices constructively — acting as the commercial conscience of the leadership team.
• Key Deliverables / KPIs — First 6 months
• Merged Sales & Marketing team fully mobilised, with clear roles, ways of working & a growth mindset embedded across the function
• Commercial strategy & FY plan defined for the four focus growth channels (Direct, Amazon, S-Commerce & Specialty Multi), aligned with the Global Brand President
• International Sales structure (including APAC) consolidated under a single point of accountability, with clear reporting cadence in place
• eCommerce & Amazon capability transitioned in-house, with the S-Commerce agency/contract terminated & a full-time hire onboarded
• Content & S-Commerce connectivity established with the Content & Advocacy team, driving conversion & brand visibility
• Baseline KPI framework & reporting dashboard established across Sales, Marketing & eCommerce
• Key account & distributor relationships reviewed, with a clear plan to strengthen top-tier partnerships
• Cross-functional relationships established with Product Development, Content & Advocacy, & the wider Leadership Team.
• Global Net Sales Growth & Retail Sales Growth- linked to Market Share goals
• eCommerce Revenue & Conversion
• Key Account Performance
• Brand Health & Awareness
• Marketing ROI
• Customer Acquisition & Lifetime Value
• Team Engagement & Capability Development

• 12-15+ years' progressive commercial experience in Sales, Marketing or eCommerce, including significant time in a P&L-owning leadership role
• Experience unifying or leading multi-disciplinary commercial teams strongly preferred
• Proven track record of delivering profitable revenue growth across direct, retail & marketplace channels, with hands-on experience of Amazon / key eCommerce platforms
• Strong commercial network, with direct & distributor relationships – in category preferred
• Strong brand & marketing leadership credentials — able to balance commercial performance with protecting premium brand equity & positioning
• Skilled at assessing market, competitive & performance data side by side & distilling it into sharp, actionable insight that informs commercial strategy & investment decisions
• Experience building & leading integrated GTM strategies cross functionally with a track record of successful product launches in partnership with Product Development
• Commercially astute with excellent analytical, negotiation & strategic thinking skills
• Comfortable operating at both strategic & operational levels, & able to challenge constructively at leadership level
• Experience working with multicultural, international teams; proven experience servicing UK, US & EMEA markets. Asia/APAC market experience an advantage, given oversight of the region within this role.
• Experience in consumer goods, luxury beauty or FMCG environments strongly preferred.
• Ideally experience working within a Group/parent company reporting structure, & comfortable operating with a dotted line into a wider international commercial or S-Commerce function.

EVE LOM

skincareluxuryand beauty

See all employees

E

evelom.co.uk

51-200 employees

Personal Care Product Manufacturing

London, England

It Began In The Garden. Harnessing the power of natural botanicals to deliver multi-sensorial, efficacious, and indulgent spa-level skincare.