What’s this role about? The Head of Growth will own the company website and growth program, focusing on conversion rate optimisation and the development of intent-based triggers to drive pipeline. They will manage the web development roadmap and oversee organic and paid acquisition channels to increase MQLs.
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Skills required for this role
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Responsibilities
- Own day-to-day website management, updates, and content publishing in Webflow
- Drive conversion rate optimisation across the site through testing, analytics, and heatmap/behavioural data
- Work with the team to build and optimise landing pages, solution pages, and campaign pages to support demand generation
- Own and prioritise the web development schedule, coordinating fixes and enhancements with development resources
- Design and implement intent-based triggers and on-site personalisation (role-based, industry-based, and account-based journeys)
- Collaborate with design on page layouts, ensuring brand consistency and accessibility standards
- Monitor site performance, page speed, and technical health
- Build a working understanding of key visitor and customer cohorts, and use that understanding to design growth loops that drive compounding traffic and conversion
- Support persona-led nurture programs and lifecycle campaign development in HubSpot
- Contribute to lead magnet strategy and execution, from idea to gated (or ungated) asset
- Set direction for organic search strategy in partnership with the content team, and monitor performance to spot opportunities and risks early
- Direct paid search and social investment (Google Ads, Microsoft Ads, LinkedIn) alongside our performance marketing agency, with a focus on funnel efficiency over channel-by-channel tactics
- Oversee email and lifecycle marketing in HubSpot, ensuring nurture programs support the wider growth strategy
- Pull and structure performance reports across web, paid, organic, and email channels
- Bring data-informed recommendations to weekly standups, monthly reporting, and quarterly OKR reviews
- Contribute to strategic planning for the website and growth roadmap
Qualification
Required
- 8+ years’ B2B experience in a senior digital growth or web role with a track record of owning outcomes rather than just executing channels
- A track record of forward-thinking ideas paired with proven execution and delivery you ship, not just plan
- Understanding of customer/visitor cohorts and how to design growth loops from behavioural data
- Hands-on Webflow experience (building pages, managing content, basic troubleshooting)
- Working knowledge of Google Analytics (GA4) and how to interpret web and campaign data
- A collaborative and organised approach. Comfortable managing multiple workstreams and stakeholders at once
- Excellent written communication skills
- Webflow
- GA4
- Claude
- Clay
- SEMrush
- HubSpot
- Figma, monday.com, and Confluence for cross-team collaboration
- If you are ready to join our journey, please apply!
Preferred
- Experience in B2B SaaS marketing, ideally within enterprise or regulated industries
- Experience with SEO/GEO, PPC (Google Ads), paid social
- HubSpot experience (workflows, landing pages, email, reporting)
- Understanding of conversion rate optimisation (CRO) principles and experimentation
- Experience working with external agencies (SEO, PPC, or creative)
- Interest in, or hands-on use of, AI tools for content, workflow automation, or on-site personalisation
Benefits
- A competitive salary package
- Flexible home-working policy and work/life balance
- A collaborative fast paced, driven environment
- Accountability and pride for your projects
- For more information visit: www.enhesa.com
Company
Enhesa
Know every regulation. Act on what matters
At Enhesa we empower the world’s largest businesses to achieve compliance, manage risk, and drive sustainability with clear, actionable insights. We combine the knowledge of our global team of experts with regulatory data and market-leading AI to transform complex regulatory landscapes into timely intelligence and foresight. This means we can support our customers to become industry leaders in environment, health, safety, and sustainability.
Offices
- Avenue Louise 287, Louise Center Building, Brussels, Brussels Region 1050, BE
- 1911 North Fort Myer Drive, Suite 1100, Arlington, Virginia 22209, US
- 4F & 5F Yaesu Dori Building, 3-4-15 Nihonbashi, Tokyo, 103-0027, JP
- Room 621, 6F, Building 1, No. 1229 1 Century Ave LuJiaZui, Pudong Xinqu, Shanghai 200000, CN
- +1 more