What’s this role about? Own AutoReel’s growth strategy, roadmap, budget allocation, and results, leading hands-on acquisition across paid channels and full-funnel experiments. Coach the growth marketing team, build a creative testing system, and maintain a reliable weekly growth scorecard.
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Skills required for this role
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Responsibilities
- You are the player-coach for growth. You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results.
- The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund
- Hands-on acquisition leadership (Meta, Google, and whatever else clears the math)
- Full-funnel experiments & judgment: acquisition → activation → retention → payback
- Creative system with our strategists: briefs, tests, winners doubled, losers killed
- Coaching standards for the people who touch spend and creative every day
- A simple weekly growth scorecard we can rely on
- First-time Head of Growth learning scale
- Pure manager who left the ad account years ago
- Solely a media buyer
- Channel specialist who only dials bids
- Brand / content “growth” with no ownership of the number
- You’ve personally owned growth/acquisition at six- and seven-figure monthly scale
- You’ve been player-coach: shipped the work and raised the bar for buyers and/or creatives
- You’ve reallocated or cut spend using full-funnel math — not vanity ROAS
- You’ve run a creative testing system with strategists, not just asked for “more ads”
- You can explain “why this dollar here” quickly and clearly
Qualification
Preferred
- SMB SaaS, marketplace, or PropTech
- Built or upgraded a small growth pod
- Trials, subscriptions, churn-aware acquisition
Company
AutoReel
Empowering real estate pros (photographers, realtors) with stunning property videos created from photos using AI.
AutoReel is an AI-powered real estate video platform that turns listing photos into professional, cinematic property videos in minutes. Built specifically for real estate agents, brokers, photographers, and real estate media companies, AutoReel makes it possible to create high-quality listing videos for every property—without videographers, complex editing, or high production costs. Users can upload photos or import listings directly from MLS sources, customize branding, orientation, music, captions, and generate polished videos ready for MLS and social platforms. AutoReel helps real estate professionals stand out, win more listings, and close faster by making video marketing fast, affordable, and scalable. Trusted by real estate professionals across the industry, AutoReel has powered tens of thousands of property videos and continues to redefine how real estate marketing is done with AI.