Computer and Network Security · 1.8k people
GTM Product Marketing Manager EMEA
What’s this role about? The GTM Product Marketing Manager will accelerate sales execution and pipeline velocity by developing targeted GTM programs and enablement content for the EMEA region. They will act as a subject matter expert, collaborating with sales and product teams to refine messaging, launch new capabilities, and improve win rates.
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Responsibilities
- Accelerate Pipeline. Turn use cases and cross-sell motions into focused
- programs that help the field identify, engage, and progress the right
- opportunities.
- Bring Launches to Life. Take new capabilities from launch to field execution,
- making sure sellers understand what’s new, why customers should care, and how
- to take it to market.
- GTM Enablement. Provide sales teams with the messaging, plays, training, and
- real-world insights they need to have stronger customer conversations and
- execute consistently.
- Drive pipeline velocity. Partner with Demand Gen, Sales, and RevOps to build
- targeted GTM motions around priority use cases, and cross-sell opportunities.
- Develop sharper discovery and qualification tools and help identify the
- accounts where we have the strongest opportunity to win.
- Own launch activation. Turn launches into field-ready GTM programs. Develop
- regional activation content and programs that help sellers quickly understand
- the opportunity and start customer conversations.
- Build GTM plays that sellers will use. Create playbooks with talk tracks,
- discovery questions, objection handling, competitive positioning, and clear
- customer value. Reinforce them through hands-on regional training and ongoing
- field engagement.
- conversations, and work directly with sellers to understand what is working,
- where deals are getting stuck, and what the field needs next. Turn those
- insights into better messaging, content, and GTM programs.
- Create a continuous field feedback loop. Bring what you learn from customers
- and sellers back to Product Marketing and the broader GTM organization,
- helping us continuously improve how we position, launch, and sell.
- Measure what matters. Track seller adoption, Stage 1 to Stage 2 conversion,
- win rates, and other GTM signals to understand what is working. Use the data
- to improve programs.Why This Role Matters
- Connect strategy to execution. Turn product marketing strategy into GTM
- programs the field can execute and customers respond to.
- Influence the deals that matter. Bring positioning, competitive insights, and
- customer value directly into active sales opportunities.Bring the voice of
- the field back into GTM. Use real customer and seller feedback to
- continuously sharpen messaging, plays, and programs. Make a measurable
- revenue impact. Improve pipeline progression and win rates by focusing GTM
- resources on the conversations and opportunities with the greatest
- potential.
Qualification
- 5+ years of experience in Product Marketing, Sales Strategy, or GTM roles
- within cybersecurity.
- Familiarity with sales methodologies such as MEDDPICC, Challenger, and Value
- Selling.
- Strong domain expertise in SASE, SD-WAN, Zero Trust, and Cloud Security.
- Analytical thinker comfortable with funnel analysis, win/loss data, and usage
- metrics.
- Ability to influence across teams and executive stakeholders.
- Thrive in fast-paced, high-growth, and cross-functional environments.
Benefits
- enterprises adopt networking, security, and AI capabilities through a single
- SASE platform.
- pipeline, field execution, launches, and revenue.
- Work across the business. Partner closely with Sales, Product Marketing,
- Product, RevOps, and regional teams to turn strategy into execution.
- Help shape how we go to market. Bring insights from sellers and customers
- back into our GTM strategy, then turn those insights into programs the field
- can use.
- Take on a highly visible role. Your work will show up in how we launch, how
- our sellers engage customers, and how effectively we turn market
- opportunities into growth.
- Pace. Join one of the fastest-growing cybersecurity platforms in the market.
Company
Cato Networks
Ready for Whatever’s Next.
Cato provides a world-leading single-vendor SASE platform. Cato creates a seamless and elegant customer experience that effortlessly enables threat prevention, data protection, and timely incident detection and response. Using Cato, businesses easily replace costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack to secure and optimize their global hybrid workforce and mission-critical applications and data on premises and in the cloud. With Cato, any organization can reap the full benefits of digital transformation and move at the speed of business.