
Software Development · 813 people
Director of Product, AI Labs
Posted 16 Oct
What’s this role about? Own AI Labs’ product strategy and roadmap, scale BizDraft, advance Ordinum and BizPulse through launch decisions, and identify additional high-potential product opportunities. Lead a small team of Product Owners and partner with engineering, marketing, and executives on product definition, prioritization, go-to-market execution, and progress reporting.
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Company
About airSlate airSlate empowers businesses to seamlessly customize, collaborate, and scale through the power of automation. From editing PDFs and eSigning documents to launching landing pages and automating workflows, we have the solutions to work smarter and redefine your potential. Our powerful products: pdfFiller, SignNow, airSlate WorkFlow, DocHub, US Legal Forms, and Instapage.
airSlate
Empowering anyone to create, innovate, automate, and digitally transform their workflows.

Responsibilities
- We're running the company as two deliberately separate efforts. Our legacy
- portfolio — pdfFiller, DocHub, SignNow, AltaFlow — which we're optimizing for
- defensible 3-5 year revenue to fund what's next. AI Labs: a structurally
- separate, AI-native business we're building from scratch, targeting $20-50M of
- new topline in 2-3 years.
- AI Labs is already proving the model works. BizDraft — AI-drafted agreements for
- SMBs — has shipped and is our learning vehicle for running a ~90% AI-driven
- product end-to-end. Ordinum, an AI compliance agent for regulated SMBs, is in
- development. BizPulse, which reconstructs a small business's financial and
- operational reality straight from its inbox, is in a controlled experiment.
- Alongside the products, AI Labs has rebuilt the pdfFiller editor from scratch
- (5x faster, 10x smaller) and stood up internal AI systems — Discovery Engine,
- document-based segmentation, Synthetic Users, Zero Reporting — that are starting
- to change how the rest of the company works.
- We need a Product Leader to take AI Labs from "proving the model" to a real
- business.
- You'll own product for AI Labs: strategy, roadmap, and definition across our
- AI-native product line (BizDraft, Ordinum, BizPulse, and whatever comes next).
- You lead a small group of Product Owners and will work in tight lockstep with AI
- Labs' engineering leadership, who own the build team.
- A small go-to-market team — one product marketer and one marketer — supports AI
- Labs today, and you'll work closely with them on market analysis, idea
- generation, triage and prioritization, positioning, and launch.
- \n
- Own product strategy and roadmap for AI Labs, targeting $20-50M in new
- AI-native topline over 2-3 years
- Scale BizDraft post-launch, drive Ordinum and BizPulse through to go/no-go
- for launch
- Identify, size and prioritize 2 to 5 more high-potential projects, based on
- established customer needs and a potential competitive advantage for airSlate
- Hire and lead a very small team of AI-native, 0-to-1 Product Owners, each
- owning the build out of a specific product against the prioritized ideas, and
- developing it based on customer and market feedback
- Develop a working understanding of our existing products (pdfFiller, SignNow,
- DocHub, AltaFlow) and their customers, to surface needs and use cases AI Labs
- can act on — some of which may be better rolled into an existing product as a
- feature rather than launched as a standalone AI Labs product
- Define product requirements and priorities with the precision AI-driven
- execution demands
- Partner closely with AI Labs' engineering lead on sequencing and trade-offs,
- without owning the engineering team directly
- Decide which internal AI systems incubated in Labs (Discovery Engine,
- segmentation, Synthetic Users, Zero Reporting, etc.) are ready to hand off to
- a functional owner — Marketing, CIO, Data — once proven, and which stay in
- Partner with the AI Labs go-to-market team on positioning, GTM planning, and
- launch execution for each product as it matures
- Represent AI Labs product progress to the executive team and the board
Qualification
- Experienced in building 0-to-1 inside a larger company
- A builder-operator who has shipped AI-native products end to end — or at the
- very least, transformative standalone features or modules on top of existing
- products, with proven adoption success
- Deeply fluent in AI-assisted build workflows (Claude Code, OpenAI's Codex and
- the like) and what they change about team shape, ratios, and the product
- definition bar
- Comfortable driving product outcomes through precision and influence rather
- than headcount — you won't have an engineering team reporting to you
- Commercially minded — comfortable partnering closely with marketing and PMM
- on positioning and GTM
- Low ego and collaborative — able to earn credibility with engineering
- leadership and peers rather than assume it from the org chart
- SaaS, SMB, and document/workflow space experience a plus
- \n
- Ownership of product for the most ambitious green-field initiative in the
- company, with real budget and a mandate to help build a $20-50M+ business from
- scratch — backed by a company with 100M+ users and proven distribution.
Benefits
- Flexible working environment - Our teams operate across the globe. We value
- in‑person collaboration in our hubs, but we also embrace remote and hybrid
- working. You can work from one of our offices in the United States, Poland,
- Romania or Ukraine, or remotely from many countries.
- Competitive compensation and stock options - We offer salaries that reflect
- local market conditions and experience, plus a performance-based bonus system
- and stock options so you share in the company’s growth.
- Professional growth and learning - We invest in your development through
- courses, conferences, and access to learning resources. We encourage career
- growth and internal mobility, supporting teammates who want to explore new
- opportunities within airSlate.
- Health and well‑being - We provide comprehensive benefits tailored to each
- country, including health coverage, wellness programmes and access to fitness
- options. We also dedicate quarterly company-wide Mental Health Days, when
- everyone takes time off to rest and recharge.
- Family‑friendly culture - Family life is part of who we are, and we embrace it
- in many forms. From flexibility for parents to our airSlate Junior Club for
- kids, to company-wide family days and our pet-friendly approach, we’re committed
- to making work and life easier to balance.
- Giving back - We support charitable initiatives around the world through the
- airSlate Care programme. Our current focus includes humanitarian aid in Ukraine
- and other regions, matching employee donations and supporting causes chosen by
- our teams.
- Open communication - We encourage transparent dialogue at all levels. From team
- discussions to company-wide Q&A sessions with our CEO, we make sure everyone has
- the chance to be heard and to influence how we grow.
- opportunity laws by making all employment decisions without unlawful regard or
- consideration of any individual’s race, religion, ethnicity, color, sex, sexual
- Pursuant to relevant law, where applicable, airSlate will consider for
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