
Advertising Services · 31k people
Creative Director, Copy
Posted 21 Oct
What’s this role about? The Creative Director will lead and execute high-volume, premium creative work with a primary focus on television scripts and brand storytelling. They will partner with cross-functional teams to drive new business opportunities and elevate the agency's overall creative output.
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Company
About VML VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
VML

Responsibilities
- Lead and execute high-volume, premium creative work with a heavy emphasis
- on TV, scripts, and brand storytelling
- Serve as the primary copy and conceptual lead on all television briefs,
- delivering true campaign-level work
- Write exceptionally crafted, emotionally driven scripts that showcase a wide
- range of tones — from sharp comedy to deeply moving drama
- Partner closely with cross-functional teams and your Art Director counterpart
- to drive new business opportunities and pitch winning ideas
- Bring big brand-level thinking to a team already strong in activations and
- executional work
- Elevate the overall creative output of the team, laying the groundwork for
- future expansion
Qualification
- At VML, we create connected brands that drive value for our clients and impact
- the world. We are looking for a hands-on, visionary Creative Director, Copy to
- join a tight-knit team dedicated to elevating our creative output. This role is
- designed for a true maker and master of the written word — someone who
- is genuinely passionate about television, film, and the craft of writing for the
- screen.
- While our team excels at activations and quick-turn ideas, we are specifically
- seeking a leader who brings deep brand-level thinking and exceptional
- scriptwriting talent. You will be the go-to creative force for every TV brief,
- crafting emotionally driven, moving, and well-crafted scripts that span a wide
- emotional range — from sharp comedy to deeply poignant storytelling. As we look
- to grow the team, you will help set the standard for true campaign work, all
- within a supportive, collaborative culture that values work-life balance.
- A strategic, clear, and curious thinker who brings brand-level depth to every
- brief — simplifying complex challenges into powerful, human stories (Brains)
- An empathetic collaborator who builds trust with teams and clients, ensuring
- the work resonates on a genuinely human level (Heart)
- A bold, adaptable creator who champions brave ideas, writes with emotional
- range, and is never content with just one note (Courage)
- A passionate specialist in TV and film who is super excited about the craft
- of writing for the screen — comedy, drama, and everything in between
- a specialized focus on TV, film, and video production
- A strong portfolio demonstrating exceptional scriptwriting, emotional range
- beyond comedy, and true campaign-level brand building
- Proven experience pitching and winning new business
- Ability to thrive as a hands-on doer in a fast-paced, highly collaborative
- environment
- Strong communication and presentation skills to champion creative ideas with
- clients and internal teams
- The base salary range for this position at the time of this posting is indicated
- below. Individual compensation varies based on job-related factors, including
- location, business needs, level of responsibility, experience, and
- qualifications. We offer a competitive benefits package, click WPP Benefits
- _
- We believe the best work happens when we're together, fostering creativity,
- collaboration, and connection. That's why we’ve adopted a hybrid approach, with
- teams in the office an average of four days a week. If you require
- accommodations or flexibility, please discuss this with the hiring team during
- the interview process.
- When you click "Submit Application", this will send any information you add
- below to VML. Before you do this, we think it's a good idea to read through
Benefits
- Competitive benefits package
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