Competitive Intelligence Product Analyst (Hybrid)

About American Family Insurance For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to. 1-800MYAMFAM (1-800-692-6326)

American Family Insurance

At American Family Insurance, we're committed to inspiring dreamers and helping them pursue and protect their dreams.

Business InsuranceProperty InsuranceAuto Insuranceand Life Insurance

A

amfam.com

10,001+ employees

Insurance

Madison, WI

1927

Privately Held

109k LinkedIn followers

• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience with various PC software applications and Microsoft Office products.
• Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
• Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
• Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.
• 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
• Bachelor’s degree and qualitative/quantitative analytical knowledge; graduate degree and/or CPCU designation preferred.
• Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
• Advanced skills in Microsoft Excel and PowerPoint.
• Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

• $69,000.00 - $115,000.00
• Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
• The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home and Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints. You will report to the Sr. Manager, Product
• In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110
• Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.
• We will not consider candidates who require current or future sponsorship for this position
• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
• You will contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
• You will leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors
• You will develop and maintain quarterly business partner competitive updates, owning the standard CI “backbone” of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam’s competitive position versus each partner’s defined competitor set.
• You will serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
• You will complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations