Associate Manager, Event Management

About dentsu Merkle, a dentsu company, powers the experience economy. As the only consultancy in the world with a heritage in data science and business performance, Merkle’s 16,000+ designers, strategists, technologists, and data professionals have been recognized for excellence by top analyst firms for digital experience and marketing, commerce, loyalty services and solutions, data management and activation, analytics and data science, engineering and technology integration, and CRM. An award winner in experience innovation, market research, AI strategy consulting, and creative commerce, Merkle is the #1 global Salesforce agency partner, the 2025 Braze global services partner of the year, the #1 global Google Analytics partner, a global platinum Adobe partner, and a founding global Figma service partner. Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

dentsu

We power the experience economy.

Customer Relationship Marketing (CRM)Enterprise Technology ServicesAnalyticsData SourcingExperience and PersonalizationPerformance MediaCustomer StrategyCustomer LoyaltyAddressable AdvertisingIdentity Resolution

D

merkle.com

10,001+ employees

Business Consulting and Services

Columbia, MD

1988

Privately Held

232k LinkedIn followers

• The Associate Manager is focused on the daily management of nightlife and retail consumer engagement programs in market. Attention to detail is fundamental, and implementing controls, processes, policies, and compliance is essential. This position supports all market activities and reports to the Market Manager. The person in this role must be comfortable working with the marketing and promotion of wine and spirits products.
• Responsible for recruiting and managing top-quality Educators and Influencers for event execution in market
• Train staff on brands, programs, consumer engagement, and execution excellence
• Manage staff pools to ensure core teams support the volume and business needs
• Manage point-of-sale coordination and warehouse management for all local event activity
• Ensure proper coordination, kitting, and utilization of POS
• Enter, maintain, and review event data in all relevant activation platforms
• Ensure all event reporting is entered accurately and timely into the online database
• Manage staff payroll and expense processes as well as personal Travel and Entertainment expenses
• Knowledge and firm understanding of local state alcohol laws and regulations relative to state sampling laws and promotional activity
• For quality control purposes, attend, monitor, and evaluate events. Make recommendations to improve the quality of events

• Strong communication and problem-solving skills
• Strong organizational skills
• Promotional experience in Wine and Spirits is preferred.
• Able to effectively source candidates to ensure a match to the position/organization.
• Proficiency in MacOS operating system is preferred.

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid parental leave.
• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
• To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.