Associate Director, Regional Marketing Specialist - North Central

About Bristol Myers Squibb At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do. Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Bristol Myers Squibb

biotechnologyinnovationgreat place to workpharmaceuticalsresearch and developmentand healthcare

B

bms.com

10,001+ employees

Pharmaceutical Manufacturing

Lawrence Township, NJ

Public Company

2M LinkedIn followers

Raised $29.3B

• The Associate Director, Hematology Regional Marketing (RMK) role is a senior
• in-market position within the US Hematology/Cell Therapy commercial organization
• that will focus on commercial Thought Leader (TL) engagements to gain insights
• into regional opportunities, provide a bridge between regional markets and
• headquarters, regionally support the brand strategy, support promotional Speaker
• training and development, the execution of peer to peer educational programs,
• and support regional congress activity.
• Regional Marketer (RMK) will liaise with other field-based professionals, within
• approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs),
• and US Value, Access & Payment, in addition to home office-based colleagues in
• Marketing, Sales, US Value, Access & Payment and Medical as appropriate.
• Working with cross-functional teams to provide key customer insights and
• input on strategy, tactics, messaging, and program execution
• Supporting the execution of approved Advisory Board
• Assist in identification of Healthcare Professional (HCP) consultants based
• on profile established by the approved Consultant Engagement Project Brief
• Facilitate, participate in and attend advisory boards, where appropriate
• Supporting disease state, and approved on-label and consistent with label
• product conversations focused on key topics utilizing approved promotional
• messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participating in and attending Congresses and other industry meetings
• Conduct 1:1 meeting with HCPs
• Attend meeting sessions at the congress
• Compliant Collaboration with other Field-based and Home Office-based teams
• Providing input and support in developing account plans for Sales Speaker
• Identifying and developing HCP Speakers to provide high-quality compliant
• promotional education
• Providing refresher and follow-up training to Speakers on approved Speaker
• materials
• Ensuring appropriate and compliant execution of branded and unbranded Speaker
• programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating
• speaker effectiveness and capabilities
• Works with home office Marketing, Sales, and cross-functional teams to
• provide key customer insights and input on strategy, tactics, and messaging,
• and program execution.
• Assists in the development of Home Office Brand Strategy and in the execution
• of the strategy in the Regions
• Working with the highest degree of professionalism and in accordance with
• applicable BMS policies and governing laws, rules and regulations, industry
• codes, and the company’s Principles of Integrity.
• Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge

Required

• Minimum 5 years of experience in one of the following: product marketing,
• field sales, or field medical
• Minimum 5 years of experience in Hematology or specialty therapeutics
• Bachelors Degree required or higher
• Marketing, Sales Management, and / or launch experience strongly preferred
• Experience with thought leader engagement, ad boards and speaker’s bureau

Preferred

• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and
• effectively meet their needs
• Ability to inform strategies, develop tactics and execute strategic plans
• under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics, business drivers,
• corporate goals, and impact on strategy
• Clinical knowledge and aptitude in complex disease states. Desire to
• continuously learn and improve by applying new knowledge and skills on the
• job
• Effective verbal and written communication skills and organizational
• abilities
• Self-driven with strong organizing and planning skills. Able to determine
• effective approaches and take the appropriate action based on the available
• information and consistent with the over-arching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain
• acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects
• simultaneously
• Willingness to try innovative, novel compliant ways to deal with work
• problems and opportunities.
• Business travel up to 70%, by air or car, is regularly required
• Willingness to work evenings and select weekends is required
• We hire for skills and capabilities, not just credentials – if this role excites
• you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

• The starting pay range(s) listed above is for full-time employees (FTE). You may
• also be eligible for additional discretionary incentive cash and stock
• opportunities. We determine starting pay thoughtfully – carefully considering
• the nature of the role, required skills, work location, schedule and the
• knowledge and experience you bring. Final compensation is guided by pay equity
• principles and applicable employment laws. Compensation programs are reviewed on
• an ongoing basis and may be adjusted over time to reflect evolving market
• factors, and individual, team or Company performance.
• Subject to the terms and conditions of the applicable plans then in effect, you
• may be eligible to participate in our comprehensive benefit plans – including
• wellbeing support, retirement and financial protection benefits, and insurance
• offerings (medical, dental, vision, life and disability).
• U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which
• provides paid time off without a set accrual limit, subject to manager approval,
• along with 11 paid company holidays each year.
• Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico
• receive 160 hours of paid vacation annually for new hires (subject to manager
• approval), 11 paid company holidays, and 3 optional holidays.
• Depending on eligibility, employees may also have access to additional time-off
• benefits, including paid sick leave, up to two paid volunteer days per year,
• summer hours flexibility, and leaves of absence for medical, personal, parental,
• caregiver, bereavement, or military needs. Eligible employees also enjoy an
• annual Global Shutdown between Christmas Day and New Year's Day.
• https://careers.bms.com/benefits [https://careers.bms.com/benefits]
• Where you work matters – because collaboration, innovation and patient impact
• happen in many settings. Our roles are structured across four work models
• site-essential, site-by-design, field-based and remote-by-design. The model
• assigned to this role is based on its core responsibilities. Learn more at
• https://careers.bms.com/ways-of-working.
• BMS is dedicated to ensuring that people with disabilities can excel through a
• transparent recruitment process, reasonable
• workplace accommodations/adjustments and ongoing support in their roles.
• Applicants can request a reasonable workplace accommodation/adjustment prior to
• accepting a job offer. If you require reasonable accommodations/adjustments in
• completing this application, or in any part of the recruitment process, direct
• your inquiries to adastaffingsupport@bms.com [adastaffingsupport@bms.com].
• Visit careers.bms.com/eeo-accessibility
• Employment Opportunity statement.
• For roles based in Los Angeles County only:  If you live in or expect to work
• from Los Angeles County if hired for this position, please visit this page for
• important additional information: https://careers.bms.com/california-residents/